Design

What's happening

2 Jul 2018

Shape GB

A new National Sizing Survey launched to find out what shape and size we are.

The huge amount of clothing returned due to incorrect fit and sizing is being addressed in an ambitious new nationwide survey; the first since 2001.

The survey, ShapeGB, focuses on changing body shapes, is being managed by Select Research Ltd, backed by Innovate UK and a consortium of national retailers. It will be the most extensive and comprehensive of its kind to create a nationally representative sample of a minimum of 30,000 adult men and women.

The survey is open to everyone over 18 who has access to an iOS device. The app takes 2 photographs and contains a short questionnaire. The body volume software only uses the body outlines anonymously and then privately and securely creates 3D scientific data for use in sizing and body shape design by retailers and clothing designers. The images are always deleted.

The survey is open to everyone over 18 who has access to an iOS device. The survey makes use of an app that requires 2 photographs of a person and contains a short questionnaire. Body volume software then converts the body outlines anonymously and then privately and securely creates 3D scientific data for use in sizing and body shape design by retailers and clothing designers. The images are always deleted.

Using body volume technology from an app to measure the body, the ShapeGB project has taken two years of planning. Dr Russell Marshall from Loughborough University Design School has research expertise in design ergonomics including digital human modelling, has been working with Select Research in the validation for the 3D technology using the 3D scanner based at the University. Select Research specialises in 3D body measurement and has been advising leading retailers on size and fit for over 20 years.

Dr Marshall commented “This is a significant development in the collection of anthropometric data (essentially the size and shape of people).  Normally data of this type requires a very costly and time consuming process to collect.  Using an app and an online process, large quantities of data can be collected quickly, and can be kept up to date to ensure that manufacturers are producing clothing that meets the needs of today’s users.”

He added “ The Design Ergonomics Group at Loughborough University are happy to support the validation of this new process ensuring quality standards are maintained over more traditional methods”

For more about Dr Russ Marshall click here