What's happening

14 Nov 2018

IBM iX run workshop for Design School students.

Making design a core part of their company, IBM have developed an on-going collaboration with the Design School, and as part of this relationship hosted their IBM iX workshop at the School.

IBM have created a strong bond with the Design School; employing placement students, undergraduates and postgraduates; particularly user experience designers. IBM iX are a global experience design and digital consultancy providing creative solutions to complex business challenges. The company works to connect strategy, creativity and technology with design.

The IBM iX workshop this week is part of a series of workshops from IBM and builds on the Design Thinking training recently run at the School. The aims were for the students to use the skills that they have learnt and put them into practice just like UX Designers do in industry. By the end of the workshop, the students will have learnt how to decide what a product needs to do, how to build that product from scratch, decide what to design first and even how to present it back to a client. 

There was also a chance for current students to see the placements and graduate opportunities that are available for designers throughout IBM. In addition, Design School alumni Tom Hewlett and Flora MacLeod as well as current Design School student Mason Wong were involved in delivering the workshop and were available to talk on a personal level, to discuss various iX questions. Mason currently has an internship at IBM iX, Tom studied his Ergonomics BSc and then UX Masters at the Design School and Flora graduated in 2015 with a BSc Design Ergonomics, held a placement role at IBM and now works as a Design Lead at IBM iX.

Flora commented on the workshop;

“Working with the students is a fantastic experience. It’s so great to see them applying the skills they’ve learned at the Design School to the problems we deal with every day – it just cements how amazing the design education is at Loughborough and why we continue to work so closely with the University.”

The workshop was a fantastic opportunity for second year and final year undergraduate programmes and the postgraduate UX design programme. Programme Director for the User Experience Design Programme MA Val Mitchell and teaches various UX modules commented;

 “The workshop provided valuable insight into how Design Thinking is used within a user experience design consultancy role.

 “It provided the students with fantastic skills that they can apply throughout their design education as well as opening their eyes to the varied roles open to today’s graduate designers.”

See here for more information about studying UX Design at Loughborough Design School