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18 May 2018

Design School students awarded first prize in Toyota Logistic Design Competition 2018

For the 2018 Logistic Design Competition, Toyota challenged university students, and recent graduates, to revolutionise the future of package handling and the logistics process.

Hannah Rayner and Matt Putman, who are both third year Industrial Design and Technology undergraduates at Loughborough Design School, won first prize with al.packer, a new application that provides a socially sustainable solution to the last mile of package delivery.

On the winning design, Hannah says “We have combined our knowledge of Product and User Experience Design to create a solution with the customer’s needs at the centre, tackling each and every pain point with the current system.

“We are in a world where the ‘gig-economy’ (the trading of tasks and commissions online with self-employment, instantiated by Uber and Airbnb) is the next big thing. al.packer chases the success of this by providing the next big revolution in the delivery industry.

“It abandons the traditional supply chain and introduces a micro-entrepreneur third-stakeholder which enhances communication, reliability and satisfaction between each stakeholder. al.packer encompasses Toyota’s own values as it prides it’s self on efficiency and focuses on enriching the lives for ‘stay at home users’, bringing them into the community.”

Hannah and Matt flew to Hannover, Germany to accept the award and €5000 prize money at the CeMAT fair, part of the Hannover Messe- one of the world’s largest best-known industrial events. Also, as part of the prize, Hannah and Matt are now eligible to apply for a six-month paid internship at Toyota Material Handling Europe Design Center.

Speaking about Hannah and Matt’s design, Magnus Oliveira Andersson, Head of Design at Toyota Material Handling Europe, says “This solution takes a different approach by using a third-party’s social network enterprise to bridge the last mile in an efficient way. The solution is practical and easy to run, making it customer-focused.”

Hannah and Matt’s winning design, alongside the other entries, can been seen here.