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1 Aug 2016

Design School student wins Jaguar Land Rover Developer Challenge

Harry (left) at the challenge
Harry (left) at the challenge

Harry Parkin, BA Industrial Design and Technology student, currently on his placement year away from Loughborough Design School teamed up with work colleague, Ralfs Lagzta, and won the Jaguar Land Rover Developer Challenge, a weekend event, taking place from 22-24 July.

The pair, on their placement year, are working for PA Consulting, a top consulting, technology and innovation firm. Harry is a User Experience Designer, and friend Ralfs, a student from Coventry University, is a Software Developer. Together with their shared skillset, they formed the winning team- Team Instinct.

50 challenge entrants arrived 5.30pm Friday afternoon to be given the brief:

‘Instead of thinking of cars as purely mechanical objects, we should think about how they can be part of our connected lives and the wider ecosystem of technology.’

‘How can we use this connected future to have a positive impact on people’s lives inside and outside the car?’

Fittingly, Harry and Ralfs came up with the concept of an app that improves the safety within cars and effectively prevents accidents from happening.

The app combines existing navigation systems with vehicle to vehicle technology to create a nationwide and constantly updated database of incident hot spots. This database is used to pre-warn a driver that they are approaching either a notorious accident hotspot or that there are localised temporary dangers. E.g. ice, flooding, accidents.

The teams were judged on many features such as: innovation, market potential, technical implementation and presentation quality.

Harry and Ralfs’ idea struck the judging team as ‘so fundamentally right and good’ they ‘couldn’t understand why something similar was not in place already.’

Harry said:

‘‘It’s been an amazing experience and such a long weekend, it definitely hasn’t sunk in. It’s exciting the prospects coming up.’’

The boys were awarded £2000 between the two of them as well as Jaguar Land Rover merchandise.

You can find out more on what went on during the weekend with this 10 minute video report created by Connected Cars Magazine: