Dr Matt Sinclair
Programme Director for Industrial Design & Technology
Dr. Matt Sinclair received his first degree from Loughborough University, and after graduating from the Royal College of Art with a Masters Degree in Industrial Design Engineering he joined the renowned Nokia Design group in 1995. Matt moved to Helsinki in 2001, taking the role of Category Design Specialist for Nokia's Sports category products, where he managed the category’s branding and design language as well as its long-term vision. In 2003 he left Nokia to found Matt Sinclair Design, a consultancy with studios in Helsinki and Derby. The company specialises in the development of product and brand experiences in the fields of consumer and professional electronics, producing award winning work for brands such as Benefon, EADS, Nokia, Siemens and Ulysse Nardin.
Matt began working at Loughboroughafter completing his PhD – The Specification of a Consumer Design Toolkit to Support Personalised Production via Additive Manufacturing - in 2012. He regularly speaks on the subjects of Digital Manufacturing and the changing relationship between designer and consumer at both academic and industry conferences. He is a Fellow of the Higher Education Academy (FHEA), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA), and a member of the Arts and Humanities Research Council (AHRC) Peer Review.
Matt has been a visiting tutor on Masters degree courses at the Royal College of Art, Central St. Martins and Birmingham Institute of Art and Design, a guest lecturer at Umeå Institute of Design (Sweden) and Tecnológico Monterrey (Mexico), and a thesis advisor at Aalto University (Finland) and Savannah College of Art and Design (USA).
DSB009 Industrial Design Studies 2 (Module Leader)
DSB001 Year 2 Design Practice
DSB014 Design Communications
DSC009 Industrial Design Studies 3
DSC026 Final Year Design Practice
Programme Director for BA (Hons) Industrial Design, Loughborough Design School
External Examiner for MA Global Innovation Design, Royal College of Art / Imperial College
Dr. Matt Sinclair is a member of the recently established Responsible Design Research Group in the Design School. His research investigates the future of manufacturing, and in particular how digital fabrication technologies enable the increasing involvement of the consumer in the design and manufacture of their own products. Often working with consumers in co-creation exercises, his work involves the development of transitional and future scenarios which result from the re-conceptualising of definitions of designer, brand, manufacturer and user. These scenarios have previously considered issues such as consumer interventions within circular economy models of production, models of localisation of digital manufacturing, the future of creative work, the secret lives of ‘smart’ products, the ownership of data and its usage, and the UX of consumer design toolkits.
Matt’s research is broadly situated within the field of Design Futures, generating speculative, plausible scenarios to challenge the ‘preferable’ futures advertised by those invested in the technological status quo. By utilising research methods from the discipline of User Experience Design, his work places users/consumers/citizens/people at the centre of movements for change. In the research of products that cannot yet be manufactured, he uses observational research, design probes, co-design workshops and conceptual provotypes to reveal insights for the development of fictional scenarios, personas and customer journey maps.
Sinclair, M.; Sheldrick, L.; Moreno, M.; Dewberry, E. (2018), Consumer Intervention Mapping—A Tool for Designing Future Product Strategies within Circular Product Service Systems. Sustainability 10, 2088. https://dspace.lboro.ac.uk/dspace-jspui/handle/2134/33749
Sinclair, M. (2017), What will designers do when everyone can be a designer? Design for Personalisation; Routledge: London, UK, pp. 91–112. ISBN: 978-1-4724-5739-4.
Sinclair, M. (2015), Connoisseurship as a substitute for user research? The case of the Swiss watch industry, Journal of Research Practice, 11(2). https://dspace.lboro.ac.uk/2134/13161
Sinclair, M. and Campbell, R.I. (2014) A Classification of Consumer Involvement in New Product Development, Proceedings of the Design Research Society Conference 2014, 15-19 June, Umeå, Sweden. http://drs2014.org/files/uploads/drs14_proceedings.pdf
Key areas of expertise: industrial design; consumer involvement in the design process; personalisation of products through Additive Manufacturing; UX design of mass customisation toolkits; emerging and future design processes; design language and branding of personalised products.