School staff

James Branch

Photo of  James Branch

PhD student

I teach and research in the fields of design, communication and media. I am currently researching the pedagogy of user experience (UX) design as part of an AHRC Design Star funded PhD at Loughborough Design School.

Principal research activities and interests:

User experience design and pedagogy
Communication design and media

Branch, J., 2018. Geomedia: Networked Cities and the Future of Public Space, Scott McQuire. Reviewed in: Cultural Politics, 14:1, pp.129–131.

The Pedagogy of User Experience Design

User Experience (UX) is a relatively young field. Its scholarship, tools and methods are still emerging and evolving, which create a series of challenges for design educators and educational institutions looking to meet demand for practitioners. The unique contribution of this project will be twofold: 1. Contribution to empirical knowledge of the nature of applied UX in design education and current industry practice; and 2. building pedagogic frameworks for UX education that address the needs of UX in the creative digital economy and its future innovations.

View the DesRes 2020 online proceedings here.

Design Pedagogy, User Experience Design, Communication Design