School staff

Dr Christopher J. Parker

Photo of Dr Christopher J. Parker

Lecturer in UX Design

Christopher J. Parker received his PhD in Design from Loughborough University Design School after practising as an architectural lighting designer for flagship retailers, hotels, and theme parks worldwide. He has also worked as a Senior User Experience (UX) Designer, developing apps for fashion retailer Next Plc.

At Loughborough University, Dr Parker is the User Experience Design (UX) MSc course leader, and module leader for usability, advanced technology, and major project. He is also a Senior Fellow of the Higher Education Academy. Alongside lecturing in UX Design at Loughborough University, Dr Parker has been invited to teach internationally within China. Since 2020, China's #1 University for Art and Design - the Chinese Academy of Fine Art (CAFA) - has invited him to run a course on UX Design alongside Prof. R. Ian Campbell.


2018: China's Yantai Urban Planning Bureau made Dr Parker an Expert Advisor in 2018.

2019: Beat over 250 international entries to win a Nomination Prize/ Distinction for the Beijing Daxing International Airport Public Art Global Competition: redesigning the international arrivals corridor; with Prof. Atkin and Dr Zhang.

2020: Best Paper at the 6th International AR and VR Conference; with Liangchao Xue and Cathryn Hart

Research and publications focus on the emotional connection between technology and the user. By searching the way we as humans experience the world, we feel powerful connections that are hard to describe in words are created yet encourage positive engagement behaviours. In recent years, Dr Parker has presented at Design conferences in Canada, China and the UK.

Dr Parker also hosts the UX Usability Podcast (available on all major podcast platforms) where the interviews the world's leading designers and thinkers about UX, the future of design, and how to create a better tomorrow.

He is seeking PhD students and research partners interested in innovative consumer experience of Augmented Reality (AR), Virtual Reality (VR), and other advanced interactive technologies. Please email Dr Parker for more details. 

  • DSP832 – Usability Principles and Practice (Module Leader)
  • DSP866 – User Experience Design Major Project (Module Leader)

Chris is a member of the User Centred Design Research Group.

He has an interest in Design for future e-Commerce experiences.

Parker, C.J. (2018), “Razor Emoji Proposal”, Unicode, Mountain View, available at:

Parker, C.J. (2021), Sample Size for Design Research, Kindle., Water Bird, London, available at:

Brown, M., Sharples, S., Harding, J., Parker, C.J., Bearman, N., Maguire, M., Forrest, D., et al. (2013), “Usability of Geographic Information: Current challenges and future directions”, Applied Ergonomics, Applied Ergonomics: Special Issue GI Data Usability, Vol. 44 No. 6, pp. 855–865.

Parker, C.J., May, A. and Mitchell, V. (2013), “The role of VGI and PGI in supporting outdoor activities”, Applied Ergonomics, Vol. 44 No. 6, pp. 886–894.

Mitchell, V., Ross, T., May, A., Sims, R. and Parker, C.J. (2016), “Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions”, CoDesign, Vol. 12 No. 4, pp. 205–220.

Gill, S. and Parker, C.J. (2017), “Scan posture definition and hip girth measurement: the impact on clothing design and body scanning”, Ergonomics, Vol. 60 No. 8, pp. 1123–1136.

Parker, C.J., May, A. and Mitchell, V. (2014), “User-centred design of neogeography: the impact of volunteered geographic information on users’ perceptions of online map ‘mashups’”, Ergonomics, Vol. 57 No. 7, pp. 987–997.

Xue, L., Parker, C.J. and Hart, C. (2020), “How to design fashion retail’s virtual reality platforms”, International Journal of Retail & Distribution Management, Vol. 48 No. 10, pp. 1057–1076.

Parker, C.J. and Wang, H. (2016), “Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement”, Journal of Fashion Marketing and Management, Vol. 20 No. 4, pp. 487–506.

Parker, C.J. and Wenyu, L. (2019), “What influences Chinese fashion retail? Shopping motivations, demographics and spending”, Journal of Fashion Marketing and Management: An International Journal, Vol. 23 No. 2, pp. 158–175.

Branch, J., Parker, C.J. and Evans, M. (2021), “Do UX Design Courses Meet Industry’s Needs?: Analysing UX Degrees and Job Adverts”, The Design Journal, Vol. [in press].

Parker, C.J., May, A., Mitchell, V. and Burrows, A. (2013), “Capturing Volunteered Information for Inclusive Service Design: Potential Benefits and Challenges”, The Design Journal, Vol. 16 No. 2, pp. 197–218.

Parker, C.J., May, A.J. and Mitchell, V. (2012), “Understanding Design with VGI using an Information Relevance Framework”, Transactions in GIS, Transactions in GIS: GISRUK Special Issue, Vol. 16 No. 4, pp. 545–560.

May, A.J., Parker, C.J. and Ross, T. (2014), “Evaluating a concept design of a crowd-sourced ‘mashup’ providing ease-of-access information for people with limited mobility”, Transportation Research. Part C: Emerging Technologies, Vol. 49 No. 1, pp. 103–113.


  • User Experience Design (UX)
  • Design for e-commerce/ m-commerce
  • Design for advanced technology (AR/ AI)
  • User Testing (usability/ accessibility)
  • Pedagogic curriculum development
  • Podcasting