Creative Arts

Working with business

Enterprise in teaching

Our taught course programmes at undergraduate level include elements of enterprise education. Entrepreneurial and commercial aspects of the creative industries are introduced and developed through the students course of study, increasing their awareness and leading to opportunities to engage with live projects and placements as part of their coursework.

Our aims are to teach students to:

  • Be aware of enterprise issues in business and society
  • Be enterprising in employment
  • Become enterprising in their own business, product development or service

Typically, our courses include the following main components:

  • The creation and innovation of new products and services that includes an awareness of the corresponding business and brand strategy
  • Developing an appropriate research method to analyse the potential for a product or service
  • Considering business planning, attracting investment, IPR and marketing for the product or service
  • Conducting appropriate risk assessment, together with an awareness of standards compliance, manufacturing, logistics and sales

Much of our enterprise education is delivered by our own staff (and those in our collaborating university Schools), by visiting lecturers and practising designers, artists, writers and makers, and by companies who work with us to support enterprise-led project work and student placements.