Senior Lecturer in Illustration and Animation
Andrew Selby is Senior Lecturer in Illustration and Animation. From 2011 - 2014 he served as Head of the School of the Arts and oversaw the School become Top 40 QS World-ranked for Art and Design, and between 2013 – 2019 he served as Associate Dean for Enterprise in the School of the Arts, English and Drama. He is currently on Fellowship until February 2020.
An internationally recognised illustrator, Andrew's work has appeared in newspapers, on billboards and on the covers of major corporate reports for over two decades, including campaigns for Nike, Accenture, British Gas and Eurostar. His iconic and thought-provoking illustrations have consistently been selected by 3x3: The Journal of Contemporary Illustration, Society of Illustrators’ of New York, Society of Illustrators’ of Los Angeles, American Illustration and the Association of Illustrators’ juried exhibitions and annuals. His work is held in public and private collections in the United States, Australia, Japan, New Zealand and Saudi Arabia. Andrew has been commissioned to illustrate the influential covers for The Lancet including the Journal of Infectious Diseases in 2012, the Journal of Diabetes & Endocrinology in 2015, and the Journal of Gastroenterology & Hepatology in 2017.
SAC806 Destinations in Graphic Communication and Illustration
- SAC807 Synergising Directions inGraphic Communication and Illustration Practice
- SAC809 Focusing Directions inGraphic Communication and Illustration Practice
- SAP009 Final Project: Rehearsal and Approaches to Professional Practice
Andrew is committed to teaching methods that explore entrepreneurial approaches to visual communication. Students have won national and international awards, prizes and commendations including D&AD New Blood, Society of Illustrators’ of New York, Macmillan Children’s Book Prize, Crowbar Advertising Awards, Bologna Children’s Book Fair, Royal Society of the Arts, British Film Institute Young Filmmaker of the Year and 3x3: The Journal of Contemporary Illustration.
Andrew has completed undergraduate and postgraduate external examination appointments at the University of the Creative Arts, University of Central Lancashire, Birmingham City University, Coventry University, and internationally at Silpakorn University (Thailand), Hong Kong Design Institute (Hong Kong) and SSR Jakarta (Indonesia). He has acted as a panel member for validation and revalidation at University of Dundee Duncan of Jordanstone, Cardiff University and University of Brighton. He is a member of All-Party Parliamentary Design and Innovation Group (APDIG), chaired by Baroness Whittaker and has represented Loughborough University at the Council for Higher Education in Art and Design (CHEAD).
Andrew's research interests originated out of the subject of illustration by questioning its perceived ‘place’ in the expanding world of visual communication. Through an exploration of the contextual challenges in relation to the conditions of ethics, sustainability, emerging markets and technological advances, his research identifies and explains the inter- and cross-disciplinary nature of illustration visualisation across multiple platforms. His research considers the visualisation and depiction of healthcare and travel data using the prisms of service design, UX, UI, and social anthropology for further study. These interests have resulted in individual and collaborative projects with other academics, industrial partners and organisations, traversing the areas of illustration, animation and graphic design through a variety of published outputs.
Andrew’s first book, Animation in Process (London: Laurence King) was released in 2009, exploring new boundaries of animation and asserting the notion that inter-disciplinary and cross-platform collaboration can produce resonant and thought provoking outputs through a multitude of delivery formats. His second book, Animation (London: Laurence King) was published in May 2013. Both books have been co-editioned in Spanish and Chinese. He is currently working on the manuscript for a new book titled Editorial Illustration: Context, Content and Creation for Bloomsbury, due to be published in 2021. Andrew regularly writes for the design press at home and abroad on a broad range of visual communication issues. He continues to review books, articles and papers and has both edited and contributed to juried annuals and academic journals. He has previously organised and continues to contribute to conferences on illustration, animation and graphic design internationally.
Andrew has held a number of publically funded research grants. Currently he is a Co-Investigator on the AHRC Creative Economies in China project Repositioning Graphic
Heritage 2018 - 2020, led by Dr Robert Harland (PI) and Professor Paul Wells (CI), working in partnership with Tongji University in Shanghai. This project continues work Andrew has been involved in across East Asia over the last fifteen years which draws together expertise and opportunity in the creative and cultural industries between China, Japan and Singapore to the United Kingdom.
Andrew is a director of TRACEY, the web-based research portal dedicated to exploring contemporary drawing and visualisation, and co-author of the book Drawing Now: Between the Lines of Contemporary Art (London: I B Tauris). Additionally, he has contributed chapters to The Fundamentals of Animation (Lausanne: AVA Academia) and Drawing: The Purpose (Bristol: Intellect). He was invited to become an editorial board member of The Journal of Communication and Media Studies (Melbourne: CommonGround), is involved in collaborative projects with the Animation Academy and is a member of the 3x3 Advisory Board.
In 2014, Andrew established the Mini Centre for Doctoral Training in Service Design with academic lead, Dr. Kathy Pui Ying Lo, in conjunction with academic colleagues in the Loughborough Design School. Please see the PhD Supervision tab (right) for further details.
Andrew’s completed PhD supervisions include:
- Dr Samantha Moore: Out of Sight: Using animation to document perceptual brain states
- Dr Gill Bliss: Redefining the Anthropomorphic Animal in Animation
- Dr Haifa Alhumaidan: Co-Design of Augmented Reality Book for Collaborative Learning Experience in Primary Co-Design Book for Collaborative Learning Experience in Primary Education
- Dr Nye Canham: Examining the application of STAMP in the analysis of patient safety incidents, co-supervised with Dr. Thomas Jun, Loughborough Design School as part of the Service Design Mini Centre for Doctoral Training led by Dr. Kathy Pui Ying Lo
- Dr Mark Smith: The Implications of the Internet as a Distributive System for Moving Image Learning Resources, co-supervised with Dr. Robert Harland
Andrew’s current PhD supervisions include:
- Syed Murad: Digital technologies for sustainable travel, co-supervised with Tracy Ross, Loughborough Design School as part of the Service Design Mini Centre for Doctoral Training led by Dr Kathy Pui Ying Lo
- Chen Zhang: Does the application of symbolism used in luxury brand advertising effect Chinese consumer emotions?, co-supervised with Dr Marco Bohr
- Holly Ling Hou: Service design for the future of museum visitors’ communities: Expanded museum experiences through networked image, co-supervised with Dr Marco Bohr as part of the Service Design Mini Centre for Doctoral Training led by Dr Kathy Pui Ying Lo
- Diwas Bisht: Animating Memory: Exploring the Intergenerational Communication of memories of the 1947 Partition of India in the British Asian Community, co supervised with Professor Emily Keightley, Centre for Research in Communication and Culture, School of Social Sciences and Humanities, as part of the Leverhulme Trust-funded research project Memory and the Post-colonial Imagination (MMPI): British Asian Memory, Identity and Community after Partition.
- Ali Noori Talat: Trans-Generational Narratives of the Indian Partition of 1947 amongst British South Asian Families of Mixed Heritage, co supervised with Professor Emily Keightley, Centre for Research in Communication and Culture, School of Social Sciences and Humanities, as part of the Leverhulme Trust-funded research project Memory and the Post-colonial Imagination (MMPI): British Asian Memory, Identity and Community after Partition.
- Xiyuan Tan: Exploration of innovative character design in Chinese ethnic minority folk tale adaptations for animations and graphic novels, co-supervised with Professor Paul Wells
He welcomes interest from researchers and organisations for collaborative research projects and postgraduate supervision with interests particularly in using illustration and animation in emerging media.