16 Jul 2019
Graphics finalist stands out at national design festival
Jess Grindon, who is due to graduate with a BA in Graphic Communication and Illustration from Loughborough this month, was highlighted as “One to Watch” by industry professionals at this year’s D&AD New Blood Festival.
Richard Johnson, who teaches on the Graphic Communication and Illustration course at Loughborough, said: “Jess’ work was selected from large number of projects exhibiting at the event, in competition with universities all over the country. She will be spotlighted on the D&AD website and has been invited to attend the New Blood Academy, a four-week creative bootcamp running from 15 July. Well done Jess!”
Jess’ work was a response to a brief set by UK-based brewers Adnams. She said of her submission: “As a sustainability-driven brand, Adnams wanted to combine their passion for great tasting products with their love for the planet. Rather than telling people about all the brilliant stuff they do, I wanted to show how Adnams positively impacts society through a three-stage campaign. This is the branding of a honey-induced beer as part of the campaign to save the bees.”
D&AD New Blood Festival is an annual creative showcase held at The Old Truman Brewery in Shoreditch, London. Thirty-three Graphics finalists were chosen to represent Loughborough, showcasing between them the specialisms of UX and UI application design, branding, illustration, publication design, and animation. The three-day event presents opportunities for students to establish contacts and in some cases, employment.
Image: Stage 3 of Jess Grindon's Save the Bees campaign for Adnams.