Mr Bradley Yorke-Biggs
Professor of Practice and CEO of UK DETP
Bradley is a strategic business leader with over 20 years' experience in the automotive industry. He brings a wealth of expertise in business strategy, innovation & technology, product strategy & planning, product marketing, technology strategy, brand management & customer segmentation/insight.
Since joining IDE UK in October 2018 as CEO, Bradley has led the organisation's transformation, and built the team to drive industry engagement and develop the future strategy.
Bradley's previously spent 15 years with global luxury brand Aston Martin, at both operational and senior leadership levels, and formerly held positions at Ford Motor Company and Jaguar Land Rover.