Director of Sport: BBC
Barbara graduated from Loughborough in 1982 with a Certificate Of Education. She joined the BBC in 1983 as a trainee assistant producer and today, Barbara is Director of Sport.
Loughborough University has an outstanding reputation for teacher training in physical education. It’s a university with a proud record in its support for a wide range of sports and was a brilliant place to study for a PGCE.
Teacher training provided many core skills that I use today. Classroom teaching gives one confidence in public speaking and presenting information clearly and concisely.
What is the one piece of advice that you would give to current or prospective students looking to study media in sport?
Be passionate about sport and the current media landscape. Familiarise yourself with all platforms, especially social media. Sports media is rapidly changing so make sure you’re familiar with all of the latest platforms and means of distribution, in particular, social media.
Joined the BBC on a training scheme straight from university, worked in the BBC Natural History Unit, with News & Current Affairs and with Regional programming before joining BBC Sport in Manchester. I have fulfilled many roles in BBC Sport, Assistant Producer, Producer, Executive Producer, Head of Production and Director of Sport.
I am able to work within sport every day.
Being the Director of Sport when the BBC was responsible for the coverage of the 2012 Olympics.
To make sure that BBC Sport takes full advantage of the rapidly changing sports media landscape and continues to deliver our mission of bringing sport to the widest possible audience.