Marketing and PR Executive: DeltaNet International
Alumna Helen Wood graduated with a degree in English in 2007, and decided to stay at the University to gain an MA. Here she discusses her time at Loughborough and her career in Marketing.
Why did you choose to study English at Loughborough University? What made you decide to continue your studies to gain a Masters?
The award-winning students’ union was an initial draw to Loughborough, along with the beautiful campus setting. I knew Loughborough was a top 20 university (higher now!) when I applied, and this was a factor for me – although I didn’t do much research into the English department itself.
Looking back, I was incredibly lucky in this respect, as I met some truly amazing lecturers in the department, some of whom I still call my friends today. When I finished my BA I knew I wasn’t ready to leave the department and that I wanted to continue to study beneath my tutors, so I applied for the MA in English, which I did part-time.
It’s all about the confidence. The longer I stayed and studied at Loughborough, the stronger my abilities became and the more confident I was in them. Loughborough has that winning-spirit; it’s almost palpable on campus.
Would there be one piece of advice that you would give to current or prospective students looking to study Drama?
Don’t treat your first year like it “doesn’t matter” because it doesn’t impact your final grade. This year is your year to learn from your feedback, approach and get to know your tutors, and find your feet. It’s a gift!
Did you take part in any extra-curricular activities during your studies? If so, how did this impact upon your Loughborough experience?
I didn’t join any clubs at university – I felt like there was always something exciting going on in my halls so I didn’t need to! I have such nostalgia about my time on campus and the fun we had in halls. I worked hard and played hard, and I’m so glad I did. Working back in Loughborough now is like coming home.
It wasn’t easy breaking into Marketing – it’s such a competitive industry! When I first left Loughborough I worked in Nottingham doing administration/PA-type work. That’s the only experience I had as I’d held admin jobs whilst I saved-up for and completed my MA. On one of these jobs, I began mocking up some marketing leaflets and emails, just to keep myself busy and interested, really. My boss really liked them and asked me to re-write the whole set!
I used this experience as a jumping off point for other Marketing-type roles, and eventually found my niche in Events Coordinating. I loved this exciting and varied work, but missed utilising my writing skills. That’s when I found a Marketing Exec role that required copy-writing and events experience!
These days, I am shaping my role to incorporate more branding and PR; I think it is important to keep challenging myself to branch out into new areas where my English skills can be put to good use.
We have a small but rapidly growing Marketing team at DeltaNet, so it’s a really exciting time. Since I joined, we have revamped the website entirely, worked more on branding and PR, and hosted an annual conference at BAFTA in London. Every day I work with creative people – multi-media designers, animators, voice-over artists. It is an exciting environment.
I can’t believe how lucky I am to have such a great Manager who allows me to grow and shape my role as I progress. I’m pretty headstrong and I know what I want so, if I feel like I can rise to a new challenge, we run with it. It seems to work!
I’ve been a copywriter, an events coordinator, and a social media marketer – now it’s time I mastered the art of digital PR fully. It’s a huge area, but one I’m sure me and my English skills can get to grips with.
I was asked to guest-lecture at Leicester University about a career in Marketing. It was nice to share my experiences and reflect upon how I got where I am. Thanks Loughborough!