Loughborough Alumni

Our alumni

Estelle Liu

Director: August Moon Tea

Estelle graduated from Loughborough University in 2014 with a MA in Media And Cultural Analysis and is now based in Nottingham. Estelle has successfully set up her own business which aims to bridge the cultural gap between East and West, by offering traditional tea ceremonies.

Why did you choose to study Media and Cultural Analysis at Loughborough University?

Through my research, Loughborough University ranked as one of the top universities in the UK when I applied, and the courses were quite interesting to me. The location of the university is much better than a lot of others.

How has Loughborough University inspired you and helped you to progress in your career?

I’ve always been interested in media and cultures. It opens up a whole new world and helps me to look at the world from a different angle. I’ve been in two companies since my graduation. The first one was in the media industry. And the current business is about culture. Cultures affect our day-to-day life. It’s everywhere. To do a cultural business in a foreign country needs the knowledge I learned from my degree. 

Did you take part in any extra-curricular activities during your studies? If so, how did this impact upon your Loughborough experience?

I did try to learn Spanish. But I guess to a Chinese student who just arrived, learning another language through a foreign language is extremely difficult. I also made a lot of friends from other countries which was a good experience to learn other cultures.

Can you tell us more about August Moon Tea?

‌August Moon Tea bridges the cultural gap between the East and the West through a popular plant camellia sinensis. We offer traditional Chinese tea ceremonies to both individuals and businesses. A tea ceremony brings people closer while creating an exquisite and peaceful ambiance. It’s a perfect alternative to meditation which is also adopted in the tea ceremonies. When everyone is relaxed in a respectful and supportive environment, the productivity and creativity will be improved. We believe this is a great way to enjoy some peacefulness and appreciate life.


How did you find the experience of setting up a business?

I found it very difficult. It requires me to commit 100% in to the business. But it’s also rewarding when my customers say they really love it.

What do you love the most about your job?

I love ‘people job’. My job gives me the maximum time to talk to people and listen to their stories. Serving tea in a mindful way is enjoyable. It doesn’t feel like a job, but part of my life. Even when I’m not at work, I enjoy tea. It’s a healthy lifestyle.

What does the future hold for you?

We are looking to work with more corporates/ businesses/organizations to help them with team building, de-stress and well-being programme and team development. Also as a cultural business, we’d love to work with organizations who have connections with China and Chinese clients.

What has been the proudest moment of your career so far?

I’ve been invited by the Graduate School of University of Nottingham to do a tea ceremony for 20-30 people. We are hoping to do more of this in the future with different organizations.

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Loughborough University
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