12 Aug 2020

Thousands of pounds donated to the NHS courtesy of alumnus’ business

Alumnus Dominic Matcham is the Founder of INVADES, a sports marketing and events agency.

Dom started INVADES during his time as a student at Loughborough between 2012 and 2016 when he was studying International Business. He set up the business to bring students from multiple universities together for unique events.

Today, INVADES operates across sports such as racing, polo and cricket and uses digital and in-person activity to engage and inspire the next generation of fans. They work with 93 Universities in the UK, Ireland, and New Zealand, and have partnerships in place with brands such as Ascot, The Jockey Club and National Express.

Following the cancellation of an event at Cheltenham Races at the beginning of the COVID-19 lockdown in the UK, INVADES gave customers a choice: a refund, or a donation to the value of their ticket price to the NHS Charities Together COVID-19 appeal.

As a result, more than £18,000 was donated to NHS charities.

Founder Dom was delighted with the result. He said:

“We have been blown away by the generosity shown by our student customers and I am absolutely delighted that we have been able to use our platform and voice to support those who have been most badly affected by this horrible disease.”

With live sport returning behind closed doors, INVADES has recently been developing social media activity to reach and engage new audiences. Their Derby Day LIVE campaign with The Jockey Club saw BBC Radio 1 presenter, Chris Stark, take over their Instagram and go live for every race of the Epsom Derby with special guests including England and Exeter Chiefs Rugby Player Henry Slade, TV personality and Entrepreneur Rosie Fortesque, and Loughborough-based GB athletes Harry Aikines-Aryeetey and Jaz Sawyers.

Find out more about INVADES online.

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