Loughborough Alumni


23 Oct 2020

Award success for Runderwear

Alumni Jamie Smalley and Richard Edmunds are celebrating after their company Runderwear scooped another award.

The company’s women’s running hipster product has been named Best in Category in the underwear section of the Women’s Running Product Awards 2020. It follows success at the UK Running Awards where they have won Best Underwear and Socks Brand for the last two years.

Runderwear provide a range of comfortable underwear for runners designed to reduce chafing, a common problem experienced by runners. The company was born after Jamie suffered as he trained for the 2007 New York Marathon.

As well as underwear, the company’s range now includes socks, base layers and triathlon suits.

Jamie and Richard became flatmates after graduating, having lived in the same Hazlerigg-Rutland corridor. Jamie graduated in 2004 with a BSc in Geography with Economics and Richard graduated in 2006 with a BA in Drama.

Congratulations to Runderwear on the award.

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