7 Aug 2020

Alumnus supporting low-income families in India

Suheil Tandon (Sport Management in 2011) is the Director-Founder of Pro Sport Development (PSD), an award-winning social enterprise based in New Delhi, India.

PSD began in 2013 and is dedicated to using sport to aid in the holistic development of children and youth across India. So far PSD has worked with 10,463 children and youth (51% girls) and 799 grassroots coaches and community trainers, across 15 Indian states.

PSD has the expertise to develop and implement a wide range of sports-based programmes for young people. These programmes are designed to assist children by improving their physical literacy, boosting self-esteem, promoting gender equality, and imparting sporting values such as leadership, teamwork, respect, fair play, and inclusion.

The ongoing COVID-19 pandemic has severely affected various parts of society in India, especially low-income families. The subsequent stringent lockdown across India has led to further hardship amongst families who depend on informal and daily wage jobs. The children who participate in PSD’s sport for development programmes in Bhubaneswar are from some of these families.

Since April 2020, PSD has been creating and sharing various fitness, yoga and fun games though online mediums to motivate and engage its participants to stay fit and healthy at home. PSD has reached out to these children through apps such as WhatsApp on their parents’ devices, to share these video-led activities.

In June and July 2020, PSD distributed hygiene kits to around 3,000 children and their families. These kits contained:

  • Face coverings
  • Soap
  • Sanitary items
  • Pamphlets containing information on COVID-19 and necessary precautions
  • Information on simple home fitness routines for children to engage in physical activity during the lockdown 

These kits support the health and wellbeing of children and their families in these times of crisis and will ensure that the children are ready to return to school when they reopen, whilst following government guidance.

Suheil believes that through the work and distribution of the kits during the pandemic, PSD will be able to continue to make a difference to the lives of the children it works with.

Find out more online.

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