7 Mar 2019
London Sock Company founder shares career insight on return to campus
Alumnus Ryan Palmer shared insight into his career journey at an event on campus on Monday as part of the Leicester Innovation Week.
Ryan, who co-founded the London Sock Company in 2014, discussed how his luxury sock company navigated through early issues to generating over £2.5m in revenue last year, and said how maintaining focus on a company’s vision is key to success:
“Vision and ambition are key,” he said. “It’s about knowing what you want and executing it as best you can. Even if you only execute around 25-50% of what you want you do, you’ll remain ahead of everyone else if you stay focused.”
Referring to how his company has evolved, Ryan said: “Previously we tried to do too much and didn’t get much in return – now we just market a smaller, more focused product range really well.”
“Building a brand is key. Sales will follow if you have built your brand.”
Ryan graduated in 2004 with a BA in English and Physical Education and Sports Science, remaining in Loughborough to study for an MSc in Marketing and Management, which he completed in 2005. After working for Accenture after graduating, he and a colleague left the corporate world in 2013 to establish the business.
He delivered the talk at the ‘Share Up and Drinks’ event at the University’s Holywell Building in front of local business owners, students and staff.
The building’s first floor is being repurposed as an Incubation Space within the Loughborough University Science and Enterprise Park. The space aims to be a collaborative environment which offers companies business support, workshops and mentoring.
The Leicester Innovation Week 2019, running from 4-8 March, is running a range of events across the Leicestershire and its universities to help raise the aspirations of local businesses and highlight the support available.
You can find out more about Ryan and his company in his alumni profile.
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