Loughborough Alumni


13 May 2019

Alumni aim to tackle common running problem with clothing range

Two alumni are tackling a sore spot for runners worldwide with their range of award-winning underwear which combats chafing.

Jamie Smalley and Richard Edmonds have founded Runderwear, who provide a range of comfortable chafe-free underwear for runners.

The company was born after Jamie was plagued by chafing as he trained for the 2007 New York Marathon. After running the race in comfort in a pair of women’s hot pants under his shorts, he got in touch with Richard. The pair became flatmates after graduating, having lived in the same Hazlerigg-Rutland corridor.

Richard, a cross-country runner himself whilst at Loughborough, used his family connections in the textile industry to get the company started with the first round of sampling for non-chafing running underwear.

After getting their first designs tested by fellow runners, the duo took 400 pairs to the 2013 London Marathon Expo, hoping to spread the word about their product. Instead, they sold out within two days.

The company has won ‘Best Underwear and Socks Brand’ at the UK Running Awards for the last two years, with their Runderwear range expanding to include socks, baselayers and triathlon suits. The company has recently moved from London to Poole, Dorset, where Jamie grew up, and has also seen its team grow to a two to 11-person team.

Jamie graduated in 2004 with a BSc in Geography with Economics and Richard graduated in 2006 with a BA in Drama.

We wish Jamie and Richard the best of luck for the future.

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