Loughborough Alumni



30 May 2018

New crowdfunding venture for graduate business, Asap Water Crafts

Alumnus Ross Kemp founded Asap Water Crafts in 2011. The business makes small electric powered watercraft, which can be used for rescue and leisure purposes.

Ross’s initial ideas stemmed from his lifesaving training at Loughborough University where he studied Industrial Design and Technology until 2011. He later developed his ideas as a graduate in The Studio, the University’s incubation hub.

During his time in The Studio, Ross had the opportunity to feature on the BBC show “Be Your Own Boss” where he met Sir Richard Branson, who suggested that he test the watercraft in Australia. The alumnus decided to take up the offer of a flight to Australia, where he tested his Virgin branded prototype watercraft on the East Coast.

Sir Richard Branson commented:

“I have a deep passion for protecting the ocean but I am also familiar with the dangers they hold. I have had my share of close shaves, and have been rescued from sinking boats and balloons many times, even had to swim for shore once clinging to a plank of wood.

I think the Asap water craft is a fantastic invention and will be a wonderful success. Anything that can help lifeguards reach drowning casualties faster must be a good thing.”

Over the last few years, Ross and the team have been working to adjust and complete their designs ready for production. The company have recently had confirmation that Center Parcs will trial Asap Water Crafts this summer as part of their new lake activities, alongside global hotel chain, Crystal Lagoons.

They have won several awards over the last few years including the Lloyds Bank ‘Best UK StartUp’ award and they have been named ‘One to Watch’ by the RSA. Ross also won the Santander Universities Entrepreneurship competition.

Following much interest and success, the alumnus is now working to gather further investment from the public in his crowdfunding campaign, hosted on Crowdcube, to bring the products to the market.

Asap’s founder, Ross, is excited for what the future holds:

“It has been the most amazing adventure so far, but really just the start. We can’t wait to have our water craft used across the world in holiday spots and to help reach people faster for rescue.

We have met some incredible people along the way, so have recently opened a crowdfunding campaign so anyone can invest to be part of our next steps.”

We wish Ross the best of luck in his upcoming campaign.

Find out more about Asap Water Craft’s Crowdcube funding campaign online.

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