Loughborough Alumni


Sumeet Vermani

Politics with Communication and Media, 2007

Sumeet shares how he would like to use his expertise and networks to provide greater opportunities for recent graduates.

My Lougborough experience was truly life changing. It gave me the chance to interact with a collective of people from all walks of life, many of whom have become lifelong friends, and opened up incredible opportunities for me to stretch and grow beyond just my academic experience. 

As a proud resident of Cayley Hall (and a regular visitor to the Purple Onion!) my experience encompassed the full spectrum: jumping out of planes, fire walking and numerous collection raids with Rag; being a volunteer and CAMEL award winner with Community Action; elected as a student representative in roles such as Union Councillor, Hall Chair, Chair of Hall Finance committee Chair of the Hall Student's Association and as a University Institutional Executive officer – I can say I fully lived my time at the university with my efforts to contribute being recognised with a nomination for the Loughborough Experience Award. 

This varied and enriching experience, gave me the tools and drive that has enabled me to succeed in my career, achieving things I could never have imagined, whilst working for some of the biggest brands and organisations in the world. It has provided me with the chance to travel the world, experiencing a myriad of cultures and people through business and pleasure, and to give back - always remembering how lucky I am to have been exposed to opportunities that have shaped me and moulded my life experience to date. I am thankful everyday that I grabbed such an opportunity with both hands. 

I would love to bring this passion and energy for my Loughborough experience, coupled with my expertise and network from the working world and fuse the two to give greater opportunities for current and future students to be the change in the world we want to see. I aim to lend my expertise as a mentor to current students and alumni, sharing my experience with organisations and people within wider society who can help contribute to the future state of the university and its community. Alongside this I am keen to build a stronger connection within the alumni, harnessing a truly global diverse view, harnessing insights and experience from all sectors, backgrounds and countries to ensure that the university experience for existing and alumni students, keeps up with pace of change we are seeing around us. 

But most importantly I am grateful for everything my Loughborough experience gave me - and now feel the time is right to give back a little of what it has given me in my life to date. I feel privileged you have given me the opportunity to do so.

Career history

After leaving Loughborough in 2007 I have embarked on a career in marketing - something quite different from my degree, although heavily influenced by my Loughborough experience. Starting life working for a digital marketing agency I worked with brands such as Hush Puppies, Oxfam, London Irish Rugby Club and Ann Summers developing digital products and large scale awareness campaigns.

From there I went on to work on project at Google working with partners such as BT and BIS to drive digital adoption across the UK. This invaluable experience led me to Trinity Mirror where I led all digital for the Daily Mirror, Sunday Mirror, Mirror Football and Regional publications such as the Leicester Mercury, doubling audience growth and launching innovative award winning mobile apps. 

My next step took me to ESPN where I led ESPN Digital Sports sites such as ESPN Soccernet, Scrum, CricInfo, and Player alongside launching the ESPN Goals mobile app that achieved over 1 million downloads in the UK. From here, I moved to Moneysupermarket.com heling develop its digital team, programmatic technology stack in-house, brand and social strategy before leaving to join Global Cybersecurity Firm - Symantec. Here I built a team in EMEA from scratch, leading digital across 25 countries before eventually progressing to a role managing Digital and Integrated marketing strategy globally across EMEA, APAC and the Americas working between London and Silicon Valley. 

Taking a year's sabbatical after getting married I travelled extensively around South East Asia, the Indian Subcontinent and Africa, before returning to London 18 months ago. Deciding not to go to back to corporate life I started my own business working as a consultant helping start-ups across EMEA to scale their marketing and commercial operations through higher funding rounds. The coupling of large corporate and start up experience, across B2C and B2B in a number of industries has given me a unique perspective in assisting my clients to exceed their objectives. I am also a member of the collective BAME2020 aimed at encouraging and mentoring talent from diverse backgrounds into the Marketing, Advertising and Creative industries.

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