Loughborough University, Leicestershire, UK, LE11 3TU.  Tel: 01509 263171
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Loughborough University

Policy on Commissioned Advertising
in University Documentation and Publications

Overall policy

Advertising shall not

  • Damage University’s image
  • Give offence externally or within the University community
  • Conflict with or detract from University policy
  • Detract from prime purpose or message of documentation

Search for advertising shall not prejudice effective performance in primary job role and commercial judgement shall be based on covering full cost plus substantial margin.

Official Documentation and Forms

No advertising on

  • Exams documentation or booklets
  • University or departmental registration forms
  • Degree certificates and transcripts
  • Pay slips, P60s, P45s, formal employment documentation
  • University letterheads, (logos may be allowed where part of an officially sanctioned collaborative agreement or sponsorship agreement subject to Registrarial approval)
  • University regulations, codes of practice, committee documentation and policy statements

Marketing and Promotional Literature

Advertising will be permitted only where it does not detract from primary message/image and preferably strengthens it. Subject to Registrarial approval.

Internal and external newsletters and magazines

Advertising allowed, subject to general guidelines below.

Web Pages/Computer Software

Policy as above for categories of printed material. Screen savers subject to Registrarial approval.

General Guidelines

No advertising for

  • Alcohol
  • Tobacco
  • Firearms
  • Chatlines/telephone services


Approved by EMG 6th March 2001



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