Short course calendar

The Director’s Role in Strategy and Marketing

19 May 2015 - 21 May 2015

  • What strategy is and how a board uses it to generate value
  • The strategic importance of a clear purpose as provided by vision, mission and values, and effective strategic thinking
  • Tools to help make an effective situation appraisal and generating and evaluating strategic options in order to devise a strategy to realise the vision
  • The role of the board in implementing strategy and the importance of operational capability, integration of decisions, risk and measurement

Course details

School of Business and Economics
3 days, full-time
Course leader
Jim Saker
School of Business and Economics
Places available
Up to 20




Course fee
Please contact us for details
Accommodation costs
Not included