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Resources

Air Transport Management

Overview:

This box challenges students to think about how airlines create a brand identity. Learners will explore the importance of marketing for airlines and have the opportunity to put business theory into practice by creating their own airline brand and recommending a suitable marketing strategy.

Curriculum links:

  • GCSE Business (Entrepreneurship) 
  • GCSE Human Geography (Place knowledge)
  • Extracurricular (Also suitable for lunchtime and after-school clubs)

Box Contents:

Teaching resources

Memory stick

Presentation

Lesson plan

Worksheets

Equipment

Aeroplane models

Classroom requirements:

A standard classroom is suitable for this activity, with room required for learners to present their marketing concepts.