Air Transport Management
This box challenges students to think about how airlines create a brand identity. Learners will explore the importance of marketing for airlines and have the opportunity to put business theory into practice by creating their own airline brand and recommending a suitable marketing strategy.
- GCSE Business (Entrepreneurship)
- GCSE Human Geography (Place knowledge)
- Extracurricular (Also suitable for lunchtime and after-school clubs)
A standard classroom is suitable for this activity, with room required for learners to present their marketing concepts.