Motivation and Health Behaviours: to explore why health goal failures occur despite the presence of motivation PhD

Sport, Exercise and Health Sciences
Entry requirements:
2:1 +
Not available
Reference number:
Start date:
UK/EU fees:
International fees:
Application deadline:
September 2018



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In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career. 

Project detail

Motivation plays a fundamental role in predicting a variety of health behaviours, such as physical activity and maintaining a healthy diet. Despite individuals being motivated to pursue healthy behaviours, there are countless times when people fail in adhering to their health goals.

The present project aims to explore why these lapses occur despite the presence of motivation. For example, are certain types of motivation more robust against temptation, compared to other motives? Does satisfying a motive in one domain have detrimental consequences in another life context? Findings from the project will identify fundamental motivational mechanisms that can be used to inform effective health interventions. 


Primary supervisor: Dr Ian Taylor

Find out more

For further project details email Dr Ian Taylor or register your interest and ask us a question.

You can find more information here:

Entry requirements

Applicants should have, or expect to achieve, at least a 2:1 Honours degree (or equivalent) in Sports Science, Psychology or a related discipline.

A Masters qualification or research assistant experience in one of these areas is also desirable. In addition, applicants should have excellent oral and written communication skills, as well as confidence in quantitative research methods.

All students must also meet the minimum English Language requirements.

Fees and funding


Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

How to apply

All applications should be made online. Under programme name select Sport, Exercise and Health Sciences. Please quote reference number: SSEHS/IT/1