Mega Sports Events and health promotion: the 2018 World Cup and 2020 Olympic Games PhD

Sport, Exercise and Health Sciences
Entry requirements:
2:1 +
Not available
Reference number:
Start date:
1 April 2018
UK/EU fees:
International fees:
Application deadline:
20 December 2018



in the world for sport-related subjects

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Loughborough University is a top-ten rated university in England for research intensity (REF2014) and an outstanding 66% of the work of Loughborough’s academic staff who were eligible to be submitted to the REF was judged as ‘world-leading’ or ‘internationally excellent’, compared to a national average figure of 43%.

In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career. 

Project detail

Over the past decade, there has been an escalation in the policies and strategies aimed at making the world’s population more physically active and adopt healthy eating habits.

Mega Sports Events appear to be a promising avenue for ideas about healthy living to be communicated to a wide audience on a global scale. At the same time these events are also of great interest to companies seeking to promote their products (Maher et al, 2006). Sponsors connect their brands to sporting and cultural events, which afford them access to large markets.

 Key research questions:

(1) How do policies and strategies inform discourses of health, physical activity promotion and nutrition at Mega Sports Events?

(2) What marketing strategies are developed by food and beverage companies sponsoring the event, and how are these enacted?

(3) To what extent are public health agendas fulfilled through event marketing and production?


Primary supervisor: Dr Joe Piggin

Find out more

For further project details email Dr Joe Piggin or register your interest and ask us a question.

You can find more information here:

Entry requirements

Applicants should have, or expect to achieve, at least a 2:1 Honours degree (or equivalent) in a relevant field.

A relevant master's degree and / or experience in one or more of the following will be an advantage: social sciences, management, marketing, public health.

All students must also meet the minimum English Language requirements.

Fees and funding


Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

This is an open call for candidates who are sponsored or who have their own funding. If you do not have funding, you may still apply, however Institutional funding is not guaranteed. Outstanding candidates (UK/EU/International) without funding will be considered for funding opportunities which may become available in the School.

How to apply

All applications should be made online. Under programme name select Sport, Exercise and Health Sciences. Please quote reference number: SSEHS/JP