Business
Marketing and Management MSc (for non-business graduates)
1 year full-time
This programme is for non-business graduates who want a career in management, particularly within marketing, and is designed to fast-track graduates who otherwise may not have gained entry into marketing management roles in multinational organisations.
Students are expected to develop the key skills and understanding of business and management and, in particular, marketing and management. Marketing knowledge and skills will be further developed within both the Marketing Analysis and Marketing Research Methods modules.
The strategic aim is to impart marketing knowledge and analytical skills which will be relevant in any marketing management role in an organisation.
Compulsory Modules
Semester 1
- Human Resource Management
- Marketing Management
- Accounting and Financial Management
- Market Research Methods
Semester 2
- Business Analysis
- Marketing Strategy and Planning
- International Marketing
Summer Integrating Modules
- Strategic Management
- Marketing Analysis
Optional Modules* (choose two)
Semester 2
- Enterprise Resource Planning
- Business Forecasting
- Small Business and Entrepreneurship
- Advertising and Consumer Behaviour
- Retail Management
- Work Psychology
- International and Cross Cultural Management
- International Business Environment
* other optional modules are available
Assessment
11 modules assessed by a mixture of examination and assignments.
Entry Qualification*
Lower second class honours degree in non-business field from a UK university or equivalent overseas qualifications recognised by Loughborough University. The programme is not intended for those with a business studies degree.
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