Loughborough University
Leicestershire, UK
LE11 3TU
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Loughborough University

Programme Specifications

Programme Specification

BA (Hons) Graphic Communication

Academic Year: 2013/14

This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.

This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our Terms and Conditions of Study.

This specification should be read in conjunction with:

  • Summary
  • Aims
  • Learning outcomes
  • Structure
  • Progression & weighting

Programme summary

Awarding body/institution Loughborough University
Teaching institution (if different)
Owning school/department School of the Arts - pre 2017
Details of accreditation by a professional/statutory body

n/a

Final award BA (Hons), DPS/DIntS
Programme title Graphic Communication
Programme code ACUB41
Length of programme The duration of the Programme is six or eight semesters. Candidates following the four year sandwich programme are required to spend the third academic year undertaking professional training leading to the Diploma in Professional Studies (DPS) or undertaking a year’s study abroad leading to the Diploma in International Studies (DIntS), in accordance with Senate Regulation XI. The third academic year (Part I) occurs between part B and part C Alternatively, students may complete the programme on a part-time basis over not more than eight years.
UCAS code E210
Admissions criteria

n/a

Date at which the programme specification was published Thu, 20 Jun 2013 16:58:20 BST

1. Programme Aims

  1. To develop intellectually stimulating learning through the study and practice of graphic communication,
  2. To  encourage flexible thought processes including lateral and sequential thinking.
  3. To acquire and develop skills and processes including studiocraft, multi media skills, market awareness and relevant contextual theoretical knowledge
  4. To test individual ideas and solutions in a contemporary global arena
  5. to understand the significance of the international professional practice of graphic communication, including an awareness of global perspectives and cross cultural considerations.
  6. to enable students to manage their studies by devising their own learning strategy through tutorial consultation

2. Relevant subject benchmark statements and other external and internal reference points used to inform programme outcomes:

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of the programme, students should be able to demonstrate knowledge and understanding of:

  • an ability to analyse a clients communication and design requirements
  • how to identify and resolve design and communication problems through an appropriate and considered visual evidence system
  • being capable of sorting, organising and processing information through qualities of critical judgement, discrimination and imagination
  • developing a personal design language or working process, which demonstrates a balance between objectivity (which is measurable) and subjectivity (which may be seen as idiosyncratic).
  • developing specialist knowledge and experience within an area of graphic communication in a global context.
  • working proactively within a large multi-disciplinary and multi-national team of people who will combine expertise and knowledge
  • engaging in team work, co-ordinating and directing the functions of individuals within teams and understanding given roles
  • being familiar with a wide range of processes and analytical thinking to decide appropriate research methods
  • understanding creative professional business elements of graphic communication, including marketing, pitching and presenting in a global context
  • professional subject expectations including project management, communication and relevant delivery methods
  • developing an inquisitiveness about their studies through a synergy between theory and practice

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of the programme students should be able to:

  • analyse the problems set out in the project brief(s) in relation to areas of practice through an appropriate research methodology
  • produce effective design solutions by making appropriate choices supported by appropriate visual evidence
  • apply critical judgment to graphic communication projects and understand the audience for which the work is intended
  • understand their individual career direction having  researched opportunities and current practices of graphic communication from an international perspective.
  • present a folio of work that encompasses a knowledge of the graphic design industry and their ambitions within it, that accurately reflects them as individuals
b. Subject-specific practical skills:

On successful completion of this programme students should be able to:

  • experiment, test and evaluate media, processes and environment to contextualise their ideas
  • communicate graphic ideas and solutions to design problems using appropriate media
  • develop their use of specialist typographic and layout skills
  • develop their use and understanding of the synergy between textual and  image-based material
  • use key software related to the project briefs
c. Key transferable skills:

On successful completion of this module students should be able to:

  • lead or play an active part in a creative team
  • communicate effectively to tutors, peer group and external agencies where appropriate
  • display competency in the use of information technology
  • understand important support elements of creative practice, including marketing, presentation and project development .
  • appreciate the value of diversity of language and culture.

4. Programme structure

4.1       Part A - Introductory Modules

 

Code

Title

Module Weight

Sem

status

SAA420

Introduction to Graphic Design

50

1

Compulsory

SAA500

Research, Analysis and Study Skills in Art and Design

30

1&2

Compulsory

SAA421

Developing Processes of Graphic Design

40

2

Compulsory

 

4.2       Part B - Degree Modules

 

Code

Title

Module Weight

Sem

status

SAB424

Graphic Design for Society

40

1

Compulsory

SAB427

Applied Graphic Design

40

2

Compulsory

SAB551

Professional and Enterprising Practice

10

2

Option

SAB552

Professional and Business Practice

20

1&2

Option

SAB553

Art Histories and Theories

30

1&2

Option

SAB554

Visual Culture: Histories and Theories

30

1&2

Option

SAB555

Design and Material Culture: Histories and Theories

20

1&2

Option

 

Students can choose SAB553 or SAB554 or SAB555.

  • If you choose SAB553 or SAB554, you have to also take SAB551
  • If you choose SAB555, you have to also take SAB552

 

4.3          Part I – Year Out (Four year Programme only)

 

Code

Title

Module Weight

Sem

status

SAI001

Industrial Training Placement

120

1 & 2

Optional

SAI002

 International University Placement 

120

1 & 2

Optional

 

Students choose one of the above options

 

4.4       Part C - Degree Modules

 

Code

Title

Module Weight

Sem

status

SAC500

Art and Design Dissertation

30

1 & 2

Compulsory

SAC431

Graphic Communication Contexts (1)

30

1

Compulsory

SAC432

Graphic Communication Contexts (2)

60

2

Compulsory

5. Criteria for Progression and Degree Award

In order to progress from Part A to Part B, from Part B to C, from C to D (if applicable) and to be eligible for the award of an Honours degree, candidates must not only satisfy the minimum credit requirements set out in Regulation XX but also:

-  In order to progress from Part A to Part B, candidates must have accumulated 120 credits.

-  In order to progress from Part B to Part C, candidates must have accumulated 120 credits at part B

-  In order to qualify for the award of a Degree, candidates must have accumulated 120 credits in part C

 

Part-time students may negotiate the order in which modules are completed, subject to the following restrictions:

All part A modules must be passed before the start of part B of the programme.

All part B modules must be passed before the start of part C of the programme.

Students may transfer between full-time and part-time modes of study with the permission of the  Head of School.

 

Provision will be made in accordance with Regulation XX for candidates who have the right of re-assessment.

Reassessment will not be allowed in the Special Assessment Period (SAP) if;

  • candidates have accumulated fewer than 60 credits in any part of the programme
  • candidates have gained a mark of less than 30 in SAC432

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Candidates' final degree classification will be determined on the basis of their performance in degree level Module Assessments in Parts B and C.  The percentage mark for each Part will be combined in the ratio Part B 20 and Part C 80 to determine the final mark.

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