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10 May 2012 | PR 12/87

Loughborough Sport takes proactive stance on anti-doping

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Chris Hoy

Loughborough University is working on an innovative new project with UK Anti-Doping to ensure that a culture of clean sport is promoted on campus.

The University has been chosen as a pilot site for the project that is designed to raise awareness of anti-doping issues and to educate students and all campus users.

As part of the project the University will expand its team of onsite accredited anti-doping trainers who will share anti-doping knowledge with coaches, teams and athletes. Loughborough students will also be selected to work as ambassadors for clean sport.

There will be a significant increase in the use of ‘impact messages’ around sports facilities to inform about anti-doping and the actions to take to avoid making the wrong decision, as well as further promotion of the importance of a ‘healthy body’ to everyone who visits campus.

This will reinforce clean sport messages to the student body, and also will be visible to visitors on campus to demonstrate the University’s unequivocal commitment to anti-doping.

The University is also working with UK Anti-Doping to increase the possibility of testing within student sport on campus. As with all national governing body sanctioned competitions, testing has always been possible at University level, but the pilot project is moving this to the next level.

An increased testing programme is planned for those competing in performance sports alongside the elite athletes from governing bodies that are based on campus.

Chris Earle, Director of Sport at Loughborough University said:

“At Loughborough we pride ourselves on being at the heart of sport.  Therefore it is only right and proper that we lead the way in ensuring that our sports teams, coaches and players are fully aware of current anti-doping information.

“Our students are the next generation of elite sportspeople, future coaches, physios, sports medics and nutritionists. Embedding the right attitudes now will support the next generation of athletes too.

“Our involvement in the pilot study demonstrates our support to colleagues at UK Anti-Doping, but also illustrates Loughborough’s 100% commitment to clean sport.”

Andy Parkinson, Chief Executive at UK Anti-Doping said

“We are delighted that Loughborough University are supporting us in this pilot project. Universities play an essential role in promoting sport and healthy lifestyles and nurturing and developing sporting achievement among young adults. They have a significant profile within the general sporting landscape and can exert major influence on attitudes and behaviours amongst athletes of all levels.”

The findings from the Loughborough pilot will help inform UK Anti-Doping in developing a national programme designed for Universities and other sports institutions.

−ENDS−

For all media enquiries contact:

Rob Knott
PR Officer (Sport)
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk 

Notes for editors:

(1) UK Anti-Doping is the National Anti-Doping Organisation for the UK.

UK Anti-Doping has responsibility for ensuring sports bodies in the UK are compliant with the World Anti-Doping Code through implementation and management of the UK’s National Anti-Doping Policy.

UK Anti-Doping’s functions include an education and information programme, athlete testing across more than 40 sports, intelligence management and exclusive results management authority for the determination of anti-doping rule violations.

UK Anti-Doping aims to create a generation of clean athletes who hold strong anti-doping principles. Working with universities is a vital part of achieving this.

The 100% me campaign is about being successful, confident and retaining the values of clean, fair competition. 100% me embodies and celebrates five key values:

  • Hard work
  • Determination
  • Passion
  • Respect
  • Integrity

Accountable to the Department for Culture, Media and Sport (DCMS), UK Anti-Doping has a very clear remit in anti-doping in the UK and plays a lead role in the fight against doping in sport.

(2) Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Thursday May 10, 2012 14:54