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12 April 2012 | PR 12/67

Intelligent Energy joins British Prime Minister on international trade delegation to Japan

Suzuki Burgman Scooter

The Suzuki Burgman Fuel Cell Scooter was displayed at the British Embassy Tokyo during the VVIP trade delegation led by British Prime Minister, David Cameron.

British power technology firm awarded funding from Japan External Trade Organisation (JETRO); outlines commitment to region and positive economic impact to UK

Intelligent Energy, the global power technology company that was originally a spin-out from Loughborough University, has just announced a further commitment to expanding its international trade ties with the formation of IE Japan Ltd, an undertaking which has been acknowledged by the Japanese Government and JETRO initiative. The announcement was made at the British Embassy in Tokyo, where Intelligent Energy has joined David Cameron, the British Prime Minister, and a UKTI VVIP trade delegation, to promote closer trading relationships between the UK and Japan.

Intelligent Energy is one of just ten global companies to have met strict JETRO funding criteria. This is part of the ‘New Growth Strategy’, a Japanese Government initiative aimed at promoting the establishment of high value-added businesses by global companies within Japan. JETRO has strategically identified Intelligent Energy as having the proven technology and business attributes that will bring significant and sustained positive impact to the Japanese economy. This recognition follows the recent creation of Intelligent Energy’s Joint Venture with the Suzuki Motor Corporation to develop power technology for a range of mass-manufacture products.

Making the announcement to the Prime Minister and UKTI delegation at the British Embassy in Tokyo, Phil Caldwell, Intelligent Energy’s Director of Corporate Development, commented:

“This latest stage in Intelligent Energy’s expansion shows our continued rate of development from a British fuel cell technology company to a global power business. We’re proud to have received recognition from both UK and Japanese Governments, underlining our ability to be a highly valuable technology partner to the world’s leading companies. Furthermore, it highlights the importance of our technology development as a major stimulant for growth in both the Japanese and UK economies.”

IE Japan will be led by Masataka Yamakawa, who assumes the position of Representative Director. Yamakawa is also a Director of Smile FC System Corporation, the 50:50 joint venture company formed with Suzuki Motor Corporation. Intelligent Energy has a proven track record of successfully partnering with Japanese firms over the past 10 years, in particular with The Suzuki Motor Corporation, with whom it has co-developed the Crosscage motorcycle and whole vehicle type-approved Suzuki Burgman Fuel Cell Scooter.

“The formation of IE Japan enables us to further increase the pace of commercialisation of our core power technology across motive, stationary power and consumer electronics markets,” explained Yamakawa. “Our aim is to build on the solid foundations we have already established, such as our ongoing successes with Suzuki, and to repeat these achievements with other partners and customers in Japan.”

Professor Steve Rothberg Loughborough University’s Pro Vice Chancellor (Enterprise) added: “The formation of IE Japan marks yet another milestone in Intelligent Energy’s unprecedented success.  We’re proud of the fact that Intelligent Energy remains so close to its origins, with the founding academics still at the heart of the company, a 225-strong workforce based on our Science and Enterprise Park and research collaborations ongoing.”

−ENDS−

For all media enquiries contact:

Anna Seddon
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445
E: A.J.Seddon@lboro.ac.uk 

Notes for editors:

About Intelligent Energy
Intelligent Energy is a leading clean power technology company with a globally scalable business, operating in the stationary power, motive and consumer electronics sectors. Its proprietary and highly efficient power cores are designed to be integrated into high volume, mass market products and have received commercial approval from significant global brands.

Intelligent Energy is proud to be a founding member of UKH2 Mobility, a ground-breaking industry led government task force to accelerate the commercial roll out of hydrogen vehicles in 2014/15.

In addition to visiting Intelligent Energy, more information is available via Twitter, Youtube, Flickr and LinkedIn.

About Loughborough University
Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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