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21 February 2012 | PR 12/32

Loughborough Sport signs kit deal with Kukri

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L to R Alan Buzza - Performance Sport Manager at Loughborough University, Adam Rae - Athletic Union President at Loughborough Students Union, Will Hemming - Universities Manager at Kukri GB Ltd and Richard Hall - Sports Information Manager at Loughborough University.

Loughborough University and Loughborough Students Union are celebrating after signing a major new kit deal with leading sports company Kukri.

The agreement is a landmark moment for sport at Loughborough, as for the first time all of the representative teams will play in the same colours and designs.

The three year deal will be rolled out in time for the start of the 2012-13 academic year.

The agreement with Kukri has been made possible thanks to the development of the new Loughborough Sport brand that has unified sport on campus.

Chris Earle, Director of Sport at Loughborough University said:

“I am delighted that we have signed this deal with Kukri.  It has been an ambition of ours to ensure that we put a centralised kit solution in place for all of the clubs.

“Not only will this deal improve the quality and value for money of our kit, but also as our teams will be playing in a unified visual identity which will only reinforce our position as the number one University for sport in the UK.”

Will Hemming, Universities Manager at Kukri said:

“We are absolutely delighted to have been chosen as Loughborough University’s kit partner. As such a dominant force in University and College sport, the opportunity to work with Loughborough at the launch of their new brand is very exciting for us, and we are looking forward to seeing it in action over the next three years.”

Adam Rae, President of the Athletic Union at Loughborough Students’ Union said:

“It’s a massively exciting time for all involved in Loughborough Sport. I’m very much looking forward to a successful three years with Kukri. In terms of the students, reduced cost and better delivery mean it’s a winner and finally we will all look the part!”

Kukri was chosen by Loughborough Sport due to their track record delivering large multi sport apparell contracts, and their overall impressive commitment to working with Loughborough as a major partner.

−ENDS−

For all media enquiries contact:

Rob Knott
PR Officer (Sport)
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching and strong links with industry.

Loughborough is also the UK’s premier university for sport and its underpinning academic disciplines. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

Loughborough has been selected by the British Olympic Association as the Official Preparation Camp Headquarters for Team GB prior to the London 2012 Olympic Games. The University has also signed a partnership with the Japanese Olympic Committee that will see both organisations working together until the London 2012 Olympic Games.

Follow the University’s London 2012 Olympics news on Twitter - @lborolondon2012

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This page was last updated on Tuesday February 21, 2012 9:23