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1 November 2012 | PR 12/190

World Technology Award for graduate cleantech entrepreneur

Izzy Jeffs

Photo courtesy of Pavegen Systems.

Loughborough graduate and founder of Pavegen Systems Laurence Kemball-Cook has won the Individual Energy prize at this year’s prestigious World Technology Awards in New York City.

Kemball-Cook, 27, and Pavegen, the company he founded in 2009, were chosen from a list of approximately 50 organizations and 100 technology leaders in the industry, selected as the top innovators for 2012 at this year’s World Technology Summit.  Kemball-Cook started to develop his ground-breaking technology whilst studying Industrial Design and Technology at Loughborough.

Pavegen converts the energy from footsteps into renewable off-grid electricity for storage in on-board batteries or use immediately for diverse applications like lighting, signage, wireless data-collection, or charging docking stations. Its IP-protected low-carbon technology is designed to reduce emissions at any permanent site or event with high footfall, especially where wind and solar are unreliable. The units also contain wireless communications technology enabling information about footfall and renewable energy generated to be transmitted anywhere via the web.

Founded in 2000, The World Technology Awards honour achievements in over 20 diverse categories in the science, technology, art and design sectors. The international judging panel selects breakthrough corporations and individuals doing "innovative work of the greatest likely long-term significance." Past World Technology Award winners include creator of microfinance and Nobel Laureate Muhammad Yunus, and corporates Skype, Craigslist.com, Toyota and energy platforms like CSG Solar.

Pavegen CEO Kemball-Cook says: "Pavegen is a breakthrough product with the potential to make a significant contribution to renewable energy in high footfall environments. Our vision is to make this clean off-grid technology accessible and affordable to every community. This prestigious award underlines the viability of our technology, will open doors to new clients and help to consolidate our growing international presence."

The UK cleantech firm has been making swift progress towards its ambitious goals, securing a growing number of high-profile permanent and experiential installations and converting millions of footsteps into power. Waterproof and highly durable, the paving tiles generate between 5 and 8 joules of energy per footstep, making them ideally suited to locations such as transport and retail environments. Since launching in 2010, installations have helped to power two UK schools, a London 2012 Olympic tube station, a stage at Bestival music festival, and interactive marketing events throughout Europe and Australia for clients like Diageo and WWF.

From tomorrow, 25 October, Pavegen will play a central role in an international campaign being rolled out by Uniqlo, the Japanese clothing retailer. With partner agency BD Network, Pavegen units will power an interactive energy feedback game played at on-street 'Hot Spots' and in stores in London, Paris, New York and San Francisco.

Winners of the World Technology Award were announced at the TIME & Life Building in New York as part of the closing ceremony of the annual World Technology Summit on 'thought leadership'. The event was presented by WTN in partnership with TIME magazine, Fortune, Science/AAS, CNN, and Technology Review among others.

Professor Steve Rothberg, Pro Vice Chancellor for Enterprise at Loughborough University said: "Laurence is an outstanding ambassador for student enterprise.  We recognised the merits of Pavegen in our own Enterprise Awards in 2010 and he fully deserves the World Technology Award.  I wish him continued success for the future.”


For all media enquiries contact:

Anna Seddon
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445
E: A.J.Seddon@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 13 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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