Loughborough University
Leicestershire, UK
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18 September 2012 | PR 12/165

Aldi agrees sponsorship deal with Loughborough’s men’s hockey team

Discount retailer Aldi has announced that it will be a headline sponsor for Loughborough University’s men’s hockey team during the 2012-13 season.

The sponsorship deal represents the latest initiative undertaken by Aldi to support university and grassroots sports, with the aim of recognising sporting excellence and achievement.

Aldi’s previous sponsorship campaigns have included the Christie Cup inter-university competition. Aldi’s close working relationship with many UK universities emphasises the importance the company places on student engagement. 

In addition to its sport sponsorship programme, Aldi will be present at various careers fairs throughout the UK during autumn, including Loughborough University’s Graduate Fair in October.

Aldi has been able to recognise and recruit potential graduates for its prestigious Area Management programme because of its strong links with universities, and several current Area Managers graduated from Loughborough University.

Richard Holloway, Head of Graduate Recruitment at Aldi, commented:

“Aldi has a strong culture of commitment to excellence which runs throughout the business, and we’re looking for outstanding candidates who can offer something beyond academic achievement.  Strong personalities and involvement in sports teams at university are key strengths that we have identified.

“This sponsorship agreement is the latest in a number of graduate recruitment initiatives undertaken by Aldi and Loughborough University, and we’re looking forward to working with the team over the coming academic year.”

David Ralph, hockey coach at Loughborough University, commented:

“We are delighted to be partnered by Aldi UK for the coming season, to help us to continue striving towards our vision of establishing Loughborough Students Hockey as the most respected environment for integrating hockey performance, education and personal development.

“The sponsorship support will help us in our provision of leading specialist hockey coaching as well as sports medicine and sports science provision for the squad.”

The University has numerous alumni who have played international hockey, with seven of the Team GB squad who competed at London 2012 having Loughborough associations, either as players or students.

−ENDS−

For all media enquiries contact:

Rob Knott
PR Officer (Sport)
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk

Nicholas Bevan
Senior PR Account Executive
McCann
T: 01625 822 649
E: Nick.Bevan@mccann.com

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Wednesday September 19, 2012 9:28