Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

News and events

Latest news from Loughborough University

20 August 2012 | PR 12/155

Loughborough students re-engineer brand for car maker SEAT

SEAT Project

Pictured from L to R are: Steph Smith, Ben Kippax, Cat Bliss, Jack Darby, Sam Cook, and Alex Ballantyne.

A team of students from Loughborough University has helped Spanish car maker SEAT put a new perspective on its brand as part of a unique experimental marketing project.

The 10-strong team of students from the School of the Arts and Loughborough Design School were invited to help the Barcelona-based marque see itself from a different perspective and engage with its target audience in a new and exciting way.

The team had to pitch their ideas to a panel comprising SEAT executives and some of the biggest media agencies in the UK.

They produced a brilliantly conceived and executed video showing the manufacturing process for a ‘Slinky’ toy as a visual representation of SEAT’s new ‘Enjoyneering’ slogan, which will soon be available to view on the official SEAT YouTube channel.

SEAT bosses were so impressed by the strength of the Loughborough team’s creative concept and the quality of their finished film; they have entered into a three-year partnership with the University, extending the same opportunity to future groups of students.

Chris Stevens, Head of Marketing at SEAT UK, said: ‘When you’re involved with an organisation on a day-to-day basis it’s sometimes hard to view it as someone on the outside does.

“We therefore wanted to work with some of the country’s brightest young creative thinkers to see ourselves from a totally different perspective and engage with the wider public in a whole new way.

“Allowing a group of ‘unknown’ university students free rein to play with our brand identity – one of our most valuable assets – was a risky undertaking, but we were absolutely thrilled with the originality and energy of the work produced.

“In the case of the Loughborough team, we were delighted and very impressed with the content they produced and I’m sure we’ll look to incorporate it in our future marketing and promotional activities.

“We are also very much looking forward to working with the University and its students again over the next three years.”

The Loughborough University video can be viewed at: www.SEAT.co.uk/youngcreatives  The team whose video receives the most hits on the website will be awarded a prize by SEAT.


For more information contact:

Nick Green
T: 01908 548369

For all media enquiries contact:

Judy Wing
Senior PR Officer
T: 01509 228697
E: J.L.Wing@lboro.ac.uk 

Notes for editors:

1. The Loughborough University SEAT project team comprised Alex Ballantyne, Cat Bliss, Natalia Chernakova, Sam Cook, Jack Darby, Stuart Frazer, Ben Kippax, Atlas Lim, Boon Lim, Will Scott, Wayne Skantharajah and Steph Smith

2. Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

Search news

Contact us

Public Relations Office
Loughborough University
LE11 3TU

Tel: 01509 222224
Fax: 01509 223902

Find out more

Page maintained by: publicrelations@lboro.ac.uk
This page was last updated on Monday August 20, 2012 16:30