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8 August 2012 | PR 12/149

Loughborough postgraduate and athlete claims National University Entrepreneur title

Felicity Milton

Loughborough University postgraduate and elite athlete Felicity Milton has claimed the National University Entrepreneur 2012 title for her innovation, a sock featuring medically effective technologies to prepare and repair lower leg muscles and improve circulation. 

Pitching to a panel chaired by Michael Burke that included leading entrepreneurs Emma Jones and former Dragon’s Den judge Doug Richard, Felicity gained 81% of the votes to claim the top spot from 90 student and graduate entrepreneurs shortlisted from throughout the country.

Felicity, a Biomechanics postgraduate from Loughborough’s School of Sport, Exercise and Health Sciences wins £5,000 of business support to help launch her 3N1 Recovery & Performance Sleeve into both the sports and the personal healthcare markets. The unique product combines the practical convenience of a wearable and washable sock with the medical effectiveness only found in much less accessible and more costly products such as infrared machines or ice baths.

Pre workout, the sleeve combines Far Infrared heat waves with graduated compression to increase and sustain highly oxygenated blood flow whilst delaying muscle fatigue. The  post workout  instant  cooling  and  graduated  compression aims to  prevent  edema  and muscle soreness  whilst removing waste products from the blood. 

Felicity developed her idea while on a sports scholarship in America, during which she established manufacture and sales partners and gained the respect of many sports organisations, coaches and athletes.  She currently combines her business, 1point6, with part-time studies at Loughborough and a rigorous training regime as one of the country’s most talented middle distance runners.

Earlier this year, Felicity scooped a string of awards at Loughborough University’s Business Idea Competition which are helping towards patent costs and the development of her business.

Commenting on Felicity’s success, Professor Steve Rothberg, the University’s Pro Vice-Chancellor for Enterprise, said: “Felicity is an outstanding ambassador for student enterprise.  She has built up a successful business venture with no financial support whilst excelling in her academic and athletic career.  We recognised the merits of her business in our own student enterprise awards and she fully deserves the National University Entrepreneurship title. I wish her every success for the future.”

The National University Entrepreneur competition was organised by The Training Gateway and the National Centre for Entrepreneurship in Education, along with UK Trade and Investment and the University of York to find the most innovative business idea inspired by and based around the opportunities created by London 2012. 

−ENDS−

For all media enquiries contact:

Anna Seddon
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445
E: A.J.Seddon@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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