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19 July 2012 | PR 12/143

Men most likely to use mobiles in the car

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Male business travellers are three times more likely to be serial users of mobile phones when driving than their female counterparts according to a new study from Loughborough University.

Dr Donald Hislop from the University’s School of Business and Economics has identified a significant gender pattern in driving related phone use amongst business drivers.

Of the 118 men surveyed, 72 (61%) were identified as ‘serial users’ compared to just 19% of women. And women were far more likely to be non-users, with 35% of female respondents admitting to never using the phone when driving compared to just 16% of males.

Dr Hislop also identified that access to hands-free phone facilities was a key factor behind individuals’ decisions to use their mobiles in the car, saying:

“When deciding whether to use their phones when driving, respondents typically consider factors such as the anticipated simplicity of the call, access to hands free facilities, time efficiencies and the anticipated level of call urgency. Respondents were also more likely to take than make calls as they saw it as less distracting.

“As business travel rises, and with the increasing availability of mobile technologies, employees are more and more likely to be expected to make and deal with work related calls when driving.

“This paper was designed to examine the extent to which people use their phones when driving, the characteristics of those people, and to identify the factors considered when choosing to use their phone or not.”

The findings are from a study which surveyed 149 drivers undertaking business related journeys over a two-day period in June 2009.  

The research has been published in the international journal Transportation Research Part F: Traffic Psychology and Behaviour, Volume 15, Issue 2.

−ENDS−

For all media enquiries contact:

Judy Wing
Senior PR Officer
Loughborough University
T: 01509 228697
E: J.L.Wing@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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