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Leicestershire, UK
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10 March 2011 | PR 11/24

Reggae Reggae star gives student entrepreneurs a taste for success


Reggae Reggae star Levi Roots shares the secrets of his entrepreneurial success

Popular chef, musician and entrepreneur Levi Roots, of Reggae Reggae Sauce fame, will be visiting Loughborough Students’ Union on 29 March, to share the secrets of his entrepreneurial success.

Part of Loughborough University’s ongoing programme of Student Enterprise events, which gives students an opportunity to network and learn from real-life entrepreneurs, Levi will tell his amazing story of triumph over adversity and entrepreneurship at its best through an engaging, interactive and musical session.

Levi quickly rose to fame after appearing on BBC 2’s Dragons’ Den in 2007, where he introduced his home-made Reggae Reggae Sauce and received backing from entrepreneurs Peter Jones and Richard Farleigh in return for a 40% stake in his business.  After appearing on the TV show, Reggae Reggae sauce won an initial exclusive listing at Sainsbury’s and within six weeks the sauce was on the supermarket shelf and demand was incredible.  Today the sauce is stocked by all major retailers and extended to a range of new flavours and products.

Levi will be treating the students with some delicious on-stage cooking and will share tips of the trade on how to cook great tasting, healthy food quickly and easily.  With his roots in Reggae, Levi will also be performing live music with his 7-piece band of professional musicians, playing his own material - including the fabulous Reggae Reggae Sauce song - and classic reggae hits from across the years.

“All Loughborough University students are encouraged to come along to this free evening event, which fuses food, music and education to create a fun way to learn from an experienced entrepreneur”, says Amy Bowmar, Student Enterprise Officer. 

“Our exciting annual programme of extra-curricular student enterprise events is designed to help students develop practical business skills and enterprising thinking.  This Levi Roots event is a great example of how you can enhance your personal development while at university in a fun, sociable, inspirational and educating way,” she continues.

For more information about Student Enterprise activity and events at Loughborough University visit www.enterpriselufbra.co.uk.  Loughborough University students can register for the Levi Roots event at http://levisroots.eventbrite.com/


For all media enquiries contact:

Amy Bowmar
Student Enterprise Officer
Loughborough University
T: 01509 635046
E: A.Bowmar@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2010 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Wednesday September 21, 2011 10:46