Loughborough University
Leicestershire, UK
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18 November 2011 | PR 11/143

Loughborough University rewarded for promoting positive behaviour


Loughborough University is celebrating after picking up a prestigious honour at this year’s national Green Gown Awards.

At a ceremony in London on 3 November, Loughborough beat seven other shortlisted universities to win the Promoting Positive Behaviour award, which recognises innovative approaches to promoting changes in behaviour within an institution or through an institution’s activities.

Administered by the Environmental Association for Universities and Colleges (EAUC), the Green Gown Awards, now in their seventh year, recognise exceptional initiatives that are being taken by universities and colleges across the UK to become more environmental and sustainable.

The Promoting Positive Behaviour category places particular emphasis on staff engagement activities that promote pro environmental behaviours.

The award was given to the University for its effective implementation of the campaign, ‘It’s Better Off to be Sustainable’.  Started two years ago as an energy saving programme, the outstandingly successful campaign has expanded to include all areas of sustainability focusing on a wide range of areas including energy, travel and transport, biodiversity, waste and recycling. 

It promotes best practice and encourages University staff, students, suppliers, contractors, and the Students’ Union to take significant steps to change their environmental behaviour.

Jo Hasbury, the University’s Sustainability Manager, says:

“The Sustainability Team at the University are thrilled to have brought home a coveted Green Gown award for the ‘It’s Better Off’ campaign. To be recognised as a sector leader for behavioural change shows that staff at Loughborough University are prepared to consider sustainability at home and at work when making everyday decisions about their environment.  The Team have worked hard to support staff embedding sustainability across the University and look forward to continuing this with the recent launch of Green Impact.”


For all media enquiries contact:

Jarrah Webster
Public Relations Office
Loughborough University
T: 01509 228658
E: J.E.M.Webster@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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