Loughborough University
Leicestershire, UK
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15 February 2011 | PR 11/12

Swimming expansion to boost Loughborough economy

Loughborough is to receive a boost with the ASA, the governing body for all things swimming, announcing that it is to expand its operations in the town.

The ASA has recently purchased an industrial unit in Brisco Avenue that will house the certificates and badges from the renowned Kellogg’s ASA Awards scheme.

The items are awarded to young people as part of the National Plan for Teaching Swimming programme, powered by British Gas, and these form part of the two million plus items that are distributed by the ASA per year.

By relocating this operation from Redditch in the West Midlands, the ASA have created ten new jobs in Loughborough in sales and finance, alongside warehouse management and distribution.

Jane Nickerson, Chief Operating Officer of the ASA said:

“The ASA has been based in Loughborough for nearly 40 years and the expansion of operations further cements our position as a major employer in the town.  This commitment is demonstrated by the fact we have already purchased the unit before selling on our existing plants in the West Midlands.”

The ASA and British Swimming currently employ around 380 staff and relocated to SportPark at Loughborough University in April 2010.  The purchase of the unit further consolidates the ASA’s operations and activities in the town.

Tim Garfield Deputy Director of Sport at Loughborough University said:

“One of the ambitions of the SportPark project was to build on Loughborough’s reputation of being at the heart of sport.  Attracting the ASA into SportPark was a key milestone for the project. This latest expansion is not only good for the town, but also matches the University’s ambitions for SportPark.”

SportPark is a £15 million development that opened its doors in January 2010. It is home to many of the country's top sports governing bodies and national sports organisations, including the ASA and British Swimming.


For all media enquiries contact:

Rob Knott
PR Officer (Sport)
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk 

Notes for editors:

  1. The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

  2. Home to many of the country's top sports governing bodies and national sports organisations, SportPark Loughborough University is a £15m development that opened its doors in January 2010 and is a brand new concept in sports working.

    SportPark has been developed by Loughborough University and part-funded by emda, Sport England, Charnwood Borough Council and Leicestershire County Council, and is designed to support sports organisations as they strive to raise their game in achieving excellence in all that they do.

  3. Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

    It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2010 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

    Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

    It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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This page was last updated on Wednesday September 21, 2011 10:46