Loughborough University
Leicestershire, UK
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30 March 2010 | PR10/64

Loughborough University wins award for mathscard® campaign

A pocket-sized information sheet that has been developed by Loughborough University to help school pupils improve their maths skills has won a national award.

The mathscard® which contains nearly all of the formulae relevant to the pure maths A-level syllabus, has won the Most Successful Campaign Award in the Pocket Media Awards 2009.

The awards programme, sponsored by PocketMedia® specialists Z-CARD®, allows the industry to vote on their favourite campaigns over a variety of categories for a one month period.

The Loughborough mathscard® was originally introduced in 2002 and since its creation it has seen a growing distribution year on year.

Abbie Bartholomew, the University’s Faculty of Engineering Marketing Officer who co-ordinates the A-level mathscard® said: “We’re absolutely delighted that the mathscard® has been recognised by this award and that it continues to be a success amongst teachers and students.

“As well as helping students through the rigours of the maths A-level, the mathscard® also gives them an insight into the exciting opportunities offered by a career in engineering.”

The 2010 mathscard® has already been a great success with over 90,000 requested by schools and students so far.  This figure equates to over half of those taking AS and A2 level maths in England, Wales and Northern Ireland.

“The new mathscard® for 2010 has expanded and now includes more formulae than ever before, containing AS as well as A2-level content,” Abbie adds.  “We are now looking to the future when we intend to build on the campaign with other new media applications of mathscard®, such as mobile phone applications.”

For more details on the mathscard® and to order copies please visit: www.mathscard.co.uk/

−ENDS−

For all media enquiries contact:

Judy Wing
Senior PR Officer
Loughborough University
T: 01509 223697
E: J.L.Wing@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2009 National Student Survey, Loughborough was voted one of the top five universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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