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3 March 2010 | PR 10/35

Loughborough muscle men set for heavy duty charity challenge

Loughborough University's lead strength and conditioning coach Huw Jones will be adding his muscle to an attempt to lift one million kilograms in a day in aid of Sport Relief.

Jones, who operates in the University's PowerBase strength and conditioning centre, is part of a ten-strong team aiming to dead-lift 100,000kg a man for the cause on March 20. The total weight is roughly the same as four Boeing 747 planes!

The attempt will be staged at the English Institute of Sport High Performance Centre at the Bisham Abbey National Sports Centre, led by coaches from the EIS including Alex Wolf, Neil Lewis and David Parker and rehabilitation scientist Ben Rosenblatt.

Jared Deacon, former Olympian and Commonwealth Gold Medallist, who coaches out of PowerBase and Loughborough's High Performance Athletics Centre, and Pete McKnight of Leicestershire County Cricket Club who formerly worked out of PowerBase with EIS and continues to work for UKA at the University, will also take part.

A host of elite athletes who train at the centre in Buckinghamshire will also be taking on the weighty challenge with the names to be unveiled over the coming weeks.

"Essentially we have a day to dead-lift 100 sets of 10 repetitions of 100kg," said Jones. "That's probably equivalent to about 20 weight training sessions or 10 weeks of training in a day.

"It started out by one of the guys saying 'Wouldn't it be mad if we tried this', and we all thought 'why not'. Then we realised that if we were doing it we may as will do it for Sport Relief.

"It's an exercise we're all very comfortable with and we all do it as part of our training, it's just a huge volume of lifts. The weight itself is about 65% of my one-repetition-maximum so it's not that heavy, but it's about trying to get the number under your belt. Over the last five weeks, I started off with 15 sets of ten and last week I did 40.

"Once you've done 40 sets you realise how hard this is going to be. Next week I'm going to do 60 and once I've done 60 I'm not going to do any more than that before I do it. I'll be happy that I can do the 100, but it will become a mental challenge. It's all about whether you can convince yourself that you can keep going. It's like running a marathon."

You can make a donation to the challenge at: http://www.justgiving.com/strength-marathon

−ENDS−

For all media enquiries contact:

Danny Coyle
Sport PR Officer
Loughborough University
T : 01509 223491
E: D.Coyle@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2009 National Student Survey, Loughborough was voted one of the top five universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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