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14 October 2010 | PR 10/157

RADAR - Loughborough’s ‘Culture’ comes home

Rebecca Beinart

In June, artist Rebecca Beinart unleashed Loughborough’s ‘Culture’ on the world in the form of wild yeast used for baking sourdough bread.  On Saturday 23 October, the home-bakers who have been spreading and keeping the culture alive return to Loughborough with their prize loaves at Breadwinner: A Bread Fair.

Breadwinner is one of two events which bring Rebecca’s Exponential Growth project to a close. Exponential Growth is a playful arts project which attempted to make Loughborough’s Culture a global phenomenon, in an experiment to investigate whether continuous growth is possible or whether there are limits. At the beginning of the project over fifty people took some of Loughborough’s culture away with them, with news reaching Rebecca in September that it had made it as far as Texas, USA.

In a cross between a country fair and an award ceremony, the home-bakers’ loaves will be available for tasting and will be judged by a ‘Board of Tastees’ who will select the ‘Breadwinner’ based on flavour, appearance, originality of recipe and most innovative method of passing on the yeast culture.  The full results on how far Beinart has been able to ‘grow’ Loughborough’s culture will also be presented.

The final event in the Exponential Growth project on Monday 25 October further expands on issues of growth, locality, global economics and sustainability in an open discussion between a mycologist and an economist who will compare and contrast financial with living systems.

Both events are FREE to the public.  Breadwinner will take place at 2.30pm at Loughborough Town Hall on Saturday 23 October and the discussion on Monday 25 October, 6pm at the Martin Hall Studio Theatre, Loughborough University.


For all media enquiries contact:

Jenny Hall
Marketing & PR Co-ordinator
Loughborough University Arts
T: 01509 222948
E: j.m.hall@lboro.ac.uk  / radar.info@lboro.ac.uk

Notes for editors:

  1. Exponential Growth is part of Radar’s Building Green season of artist commissions and events which take a look at issues of sustainability and food production.

  2. Radar is Loughborough University’s contemporary arts programme, hosting three seasons of work each year.  Each season of commissions, talks, films and events is inspired by a particular area of research or inquiry being investigated by artists and academics.  The programme sets out to encourage creative exploration and critical debate, working, in particular, with artists whose practice seeks to reinterpret the relationship between artist, environment and spectator.

    For more information on this and all other arts events taking place at the University go to www.arts.lboro.ac.uk

  3. Rebecca Beinart is a Nottingham based artist who makes live events and mobile objects that inspire curiosity and initiate conversations.  Her projects frequently take the form of an experiment in which you are invited to take part: exploring the territory between art, ecology and politics.

  4.  Other Events in Radar’s Building Green Season
    To complement the artist commission there will be a number of films shown at the Cope Auditorium, Loughborough University

    . Thu 21 October, 7pm - Food Inc. Dir. Robert Kenner. Nominated for the 2010 Oscars, Winner of the Gotham Awards, Best Documentary and the Independent Spirits, Best Documentary award. A documentary which takes a look at the American food industry and the darker side of the food process.

    . Thu 4 November, 7pm - Inconvenient Truth.  Dir. Davis Guggenheim. Starring Al Gore. Winner of two Oscars and the Critics Choice Award for Best Documentary Feature. A documentary which explores Vice President Al Gore’s crusade to highlight global warming.

    . Thu 18 November, 7pm - Our Daily Bread.   Dir. Nikolaus Geyrhalter. Winner of the Adolf Grimme Award 2008.  A documentary which takes a look into European mechanical farming on a large scale.

  5. Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

    It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2010 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

    Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

    It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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