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22 September 2010 | PR 10/140

Loughborough University pays tribute to rugby legend Jim Greenwood

Jim Greenwood, the former Loughborough University lecturer, international rugby player and coaching guru, has died.

Jim was an outstanding rugby player, capped 20 times by Scotland, and a member of the legendary 1955 British Lions party which toured South Africa.

But it is as a teacher, coach and inspiration that he will be best remembered.

Jim moved to Loughborough in 1968 to teach English and take charge of the rugby team. During his time as coach he had much to do with the development a number of England internationals including Fran Cotton and Clive Woodward.

Throughout the 1970’s Jim ran rugby coaching courses at the renowned Loughborough Summer Schools. The courses were not only attended by local rugby teams, but also by coaches from across the UK and from countries such as Spain and Portugal.

His work at Loughborough saw him become an inspiration to some of the greatest coaches and thinkers in the game. This was confirmed in 1978 when Jim published Total Rugby, regarded by the sport as the seminal coaching manual.

England’s World Cup-winning coach Sir Clive Woodward, in his book Winning, wrote:

“Basically, I went to Loughborough for one reason, to play my best rugby, and for one man, Jim Greenwood. If I was going to play for England, it made sense to go where the best coach was. Jim’s book, Total Rugby, is the only rugby coaching book I’ve ever read. It was way ahead of its time, and has since become a closely studied classic.

“No man has done more in our time to single-handedly transform the modern game of rugby than Jim Greenwood.”

As his Loughborough students continued to flourish, the publication of Total Rugby began to further his reputation, and he was in demand around the world.

He coached and inspired in Japan, where the Japanese Rugby Union still endorses and follows the ideas he laid down in Total Rugby. He also had coaching spells in North America, but his methods and teaching had a global impact on the sport.

Rex Hazeldine, a former Loughborough lecturer and colleague of Jim Greenwood, said:

“I was fortunate to work closely with Jim during his time at Loughborough, and was greatly influenced by his teaching and coaching methods. He was a very creative coach and a visionary in the game. I have come across a number of coaches in my time and would put Jim at the top of the list.”

Jim Greenwood, one of Loughborough’s finest and a true legend of rugby union, died aged 81.


For all media enquiries contact:

Rob Knott
Sport PR Officer
Loughborough University
T: 01509 228686
E: R.A.Knott@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2010 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the UK’s Best Student Experience every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

It is a member of the 1994 Group of 19 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.

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