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18 June 2009 | PR 09/73

Loughborough receives grant from Transport iNet

The Transport iNet has awarded its first Higher Education Collaboration grant to Loughborough University and the University of Derby for an innovative research project to develop a Driver Behaviour System.

Working alongside local businesses CLC (UK) Ltd and IDC Ltd, the project aims to improve road safety and reduce accidents by alerting drivers when exceeding the speed limit.

The £83,000 Transport iNet grant means that the two universities and businesses based in Loughborough and Derby can work together on an innovative Radio Frequency Identification (RFID) system which collects speed limit data by using radio waves. The technology works by using a micro chipped transmitter attached to road signs to relay information to an in-car reader. The device then notifies drivers when their speed increases above the speed limit.

David Pickering, of the Transport iNet, said: “This is the first of several HEI collaboration grants we are supporting over the next 18 months. This innovative technology being researched has huge potential and offers many benefits to road users, ultimately helping to save lives. Through sharing academic and business knowledge like this across different sectors, we continually strengthen the East Midlands reputation for transport research and innovation.”  

Loughborough University and Loughborough based CLC (UK) Ltd, one of the UK’s leading specialist label printers, are the brains behind the wireless technology needed to transmit information, producing prototype RFID tags for future development.

Nick Geraghty of CLC (UK) Ltd commented: “We look forward to working alongside both universities and IDC Ltd on this ground breaking project, not just because of the advantages it brings to road users but to us as a business. The backing from the Transport iNet will allow us to improve our R&D capabilities, resulting in a better business performance.”

Professor Yang, of Loughborough University, said: “The UK Transport Survey indicates that one third of all fatal crashes are caused by exceeding speed limits, whether that be intentional, unintentional or through underestimating. The grant from the Transport iNet enables us to work with business and adapt technology which will provide an innovative system to address driver behaviour and reduce road fatalities. Not only will vulnerable road users benefit, vehicle users will too, as insurance companies may choose to reward them for good driver behaviour with reduced insurance costs.”

The Driver Behaviour System works in real time, providing drivers with up to date information about changes in speed limits. As it uses radio waves rather than rely on satellite reception, as with GPS, the system continues to work in out of frequency areas such as tunnels. It can also be updated quickly for short term changes in the speed limit, such as at road works - keeping drivers informed at all times.

For more information visit www.eminnovation.org.uk or contact Carol Wright on 01509 635270.

−ENDS−

For all media enquiries contact:

Jo Lumani
Senior PR Officer
Loughborough University
T:01509 228697
E: J.P.Lumani@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2008 National Student Survey, Loughborough was voted one of the top five universities in the UK, with 22 out of 30 of its subject areas being ranked in the top ten for overall satisfaction. It was named winner of the 2006, 2007 and 2008 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other institution.

It is a member of the esteemed 1994 Group – a set of internationally recognised, research-intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

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