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3 June 2009 | PR 09/63

Loughborough student nominated for design industry award

Loughborough University Illustration student Simon Yewdall has been nominated for one of the design and advertising industries’ most prestigious prizes – the D&AD Student Awards.

Armchair in front of blue shedsThe awards showcase the best emerging creative talent from hundreds of colleges and universities around the globe and attract thousands of entries each year. Only around a hundred of those have been nominated for an award this year. The winners, who each receive a coveted Yellow Pencil Award, will be announced on 2 July at a ceremony in London.

Simon (24), who originates from Uppingham, Rutland, submitted a series of five images in the Photography category of the awards. His pictures were taken for the charity Photovoice, which encourages photography as a means of expression for those people who are often little heard in today’s society.

“The D&AD competition brief asked for a series of photographs that challenged perceptions of wealth and poverty,” explains Simon. “I wanted to show five individuals whose current lives don’t necessarily reflect their education or culturally-rich background, to try and break down the stereotypes of unemployed people or those in lower-paid employment in contemporary Britain. In particular, I focused on migrant workers, individuals forced out of retirement and the unemployed.”

Simon’s photographs show lone chairs in seemingly incongruous environments. The chairs represent the people’s past lives, in contrast to the backdrop that depicts their current place of work; this distinction illustrates that material wealth and experiences of poverty can sometimes bear little relation to the breadth of a person’s knowledge and instead can relate more to a lack of opportunity.

Of his nomination Simon said: “It was fantastic to learn that I had been shortlisted for a D&AD Award. I feel privileged and very excited to be going to the award ceremony and to be able to meet some of the industry’s best.”

Winning an award can kick start a career in design and advertising. Laura Woodroffe, D&AD Director of Education and Professional Development, said: “For over 30 years, the D&AD Student Yellow Pencil has been one of the toughest student awards to win and one of the best first steps to a career in advertising and design. Our standards couldn’t remain so high without the industry staying closely involved to help encourage the next generation.”

This is potentially the second major award for Simon this year. Back in January, his ‘Yes We Can’ artwork representing the election of Barack Obama won a national competition run by The Sunday Times’ Style magazine in association with the Ford motor company.

“These competitions are great opportunities, and I feel very lucky and very grateful that LUSAD makes such an effort in encouraging us to enter them,” said Simon.

– Ends –

For all media enquiries contact:

Hannah Baldwin
Head of PR
Loughborough University
T: 01509 222239
E: H.E.Baldwin@lboro.ac.uk

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2008 National Student Survey, Loughborough was voted one of the top five universities in the UK, with 22 out of 30 of its subject areas being ranked in the top ten for overall satisfaction. It was named winner of the 2006, 2007 and 2008 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other institution.

It is a member of the esteemed 1994 Group – a set of internationally recognised, research-intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

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