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10 February 2009 - PR 09/14

Six students recruited to new Nike campaign

Six Loughborough students have been recruited by Nike as ambassadors to help empower women and girls in sport.

Gemma Hillier, Liu Batchelor, Catherine Clark-Field, Emma Moutrie, Kathryn Taylor and
Jasmine Scott were named Nike Selects following a series of roadshows across the UK and Ireland.

The Nike selectors sought out ambitious, stylish and inspirational young women, who are passionate about sport and live their lives with the strength and confidence sport gives them. Loughborough’s six make up the largest number from any one University.

Rower Clark-Field and multi-sports athlete Scott are part of a select group of five athletes that form Team Here I Am. They will be working together within the wider team of 14 sporty ambassadors to embody the spirit of Nike Women on each of their university campuses.

The girls will also be involved in advertising campaigns and will make regular appearances at Nike events to encourage women to ‘train to be stronger’ both in body and mind.

“We can help to organise events and promote awareness of what is going on,” said Clark-Field. “This can include showing how people have got into the Great Britain team, how hard they worked, and what sort of obstacles they faced.

“The programme can also help make unknown athletes familiar to a wider audience and improve the understanding of why they do it.”

Loughborough graduates Paula Radcliffe and Jeanette Kwakye were among Nike athletes involved in the selection process.

“Encouraging young women to continue sport participation is vital if we want to see young UK talent compete at the highest level and prove we have what it takes to be world class athletes”, said Radcliffe.

Selected athletes and their sport and degree details:

–ENDS–

For all media enquiries contact:

Amanda Overend
Sports PR Officer
Loughborough University
T: 01509 228686
E: A.J.Overend@lboro.ac.uk

Notes for editors:

Nike believes more girls and women should realise the importance of sport and the positive impact it can have on their lives.

In February 2008, Nike released the results of a Pan-European survey which categorically demonstrated that women who play sport regularly are stronger in body and mind, making them feel more confident, successful and positive in life.

In the UK, Nike has been working at a grass roots level for the past two years, supporting and creating community dance classes within South East London and dance “empowerment” days within London schools designed to build confidence and self-esteem amongst teenage girls.

For further information please go to: www.nikeshowup.com/www.nikewomen.com

Or contact: exposure PR Miriam Faber Miriam@exposure.net +44 (0) 207 907 7146
Nike UK Simon Wainwright simon.wainwright@nike.com  +44 (0) 7714 725 125

 

Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top fifteen of UK universities in national newspaper league tables. In the 2008 National Student Survey, Loughborough was voted one of the top five universities in the UK, with 22 out of 30 of its subject areas being ranked in the top ten for overall satisfaction. It was named winner of the 2006 and 2007 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other institution.

It is a member of the esteemed 1994 Group – a set of internationally recognised, research-intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports..

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