Loughborough University
Leicestershire, UK
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30 September 2009 | PR 09/126

Footballers net new sponsorship deal

Tom Curtis presents a shirt to Prof Phill Dickens

Head coach Tom Curtis presents a shirt to Prof Phill Dickens of the Innovation Centre

Loughborough’s footballers have been given an early season boost after the University’s Enterprise Office announced a sponsorship deal to provide vital resources and support to the students’ non-league team.

The Enterprise Office supports Loughborough University’s commercially-based relationships with industry and commerce, and facilitates enterprise and knowledge transfer activities. The sponsorship agreement will help promote its Innovation Centre, with the Centre’s new branding featuring on both the team’s home and away kits.

A wholly owned subsidiary of the University, the Innovation Centre provides affordable and flexible office and laboratory accommodation, expertise and support to businesses, helping them to grow and achieve their goals.

The sponsorship, which has been agreed for a year initially, sees the Enterprise Office’s support turn pitch-side and it is hoped the additional income for the league side will help support its first year in the Midlands Football Alliance, giving players the opportunity to play high level football alongside their academic studies.

Loughborough University’s Pro-Vice-Chancellor (Enterprise) Professor Phill Dickens hopes the financial support will provide valuable assistance to the newly-promoted team.

“We’re delighted to be able to support Loughborough’s footballers through the Innovation Centre brand,” he said. “The Innovation Centre has a reputation for nurturing ambitious businesses and helping them achieve their potential and we hope to do the same for the football team who have already shown huge ambition and talent to become the country’s top student side.” 

Loughborough students football club boasts the highest-playing university side in the country. Winners of last year’s national BUCS student Championships, the league team also gained promotion into the Midlands Alliance where they currently sit in the top half of the table.

Head Coach Tom Curtis is thankful to the Enterprise Office for the support it has shown to the club.

“The Enterprise Office sponsorship is vital for the continuation of our league programme,” he said. “The sponsorship will help cover a variety of essential costs including transport, kit and equipment as well as physiotherapy and medical support for the players.”


For all media enquiries contact:

Amanda Overend
Sport PR Officer
Loughborough University
T: 01509 228686
E: A.J..Overend@lboro.ac.uk 

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2008 National Student Survey, Loughborough was voted one of the top five universities in the UK, with 22 out of 30 of its subject areas being ranked in the top ten for overall satisfaction. It was named winner of the 2006, 2007 and 2008 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other institution.

It is a member of the esteemed 1994 Group – a set of internationally recognised, research-intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

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