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3 June 2008 PR 08/74

Loughborough University and adidas ensure England is represented at UEFA EURO 2008 competition

The England football team may not be taking part in the UEFA EURO 2008 competition, but thanks to Loughborough University and adidas the country will be represented at every match – through the tournament’s official match ball.

Dr Harland tests the new 'EUROPASS' football

Tested extensively at Loughborough by the University’s world-renowned Sports Technology Institute, the adidas ‘EUROPASS’ ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. Its revolutionary PSC- Texture™ consists of a sophisticated and extremely fine structure on the ball’s outer skin that guarantees optimum grip between ball and boot.

Like +Teamgeist™, the official match ball of the 2006 FIFA World Cup™ that was also tested by Loughborough University, the adidas ‘EUROPASS’ is constructed out of 14 panels using revolutionary Thermal Bonding Technology. This combined with the new PSC-Texture™ surface structure gives the ‘EUROPASS’ its perfect handling characteristics and allows the players exceptional ball control. The unique outer skin improves power transmission, creates greater swerve and increases accuracy on the pitch, in all conceivable weather conditions. And for the goalkeeper too, providing a much better grip between glove and ball, substantially improves his catching of the ball.

Dr Andy Harland, who led Loughborough’s involvement in the development of the ‘EUROPASS’ ball said: “The research carried out at Loughborough has focused on determining how adding a surface texture to the ball can affect its performance during play. Extensive laboratory and field testing was carried out and impacts against a range of surfaces including boot material, turf and goalkeeper glove latex were analyzed. We are pleased to have been able to support the designers at adidas to develop a ball which will provide unprecedented performance regardless of the weather conditions.”

The groundbreaking features of the adidas ‘EUROPASS’ have also undergone countless checks in the adidas football laboratory in Scheinfeld.

adidas’ experience in football manufacturing is unsurpassed anywhere in the world, and is leading the industry in the production of the most modern and innovative balls since 1963. Since 1970, adidas has provided the official match ball for all major UEFA and FIFA tournaments. During 2008, adidas will also make the official ball for the Africa Cup of Nations organised by the Confederation of African Football (CAF).

In the future, adidas will continue to use innovative technology to extend its world-leading position in football production and thus strengthen its position as the authentic symbol for high-performance sports articles for professionals and amateurs alike. adidas also intends to unveil more revolutionary innovations in match ball production for the UEFA, FIFA and CAF competitions.

The new match ball is now on sale.


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Notes for editors:

  1. The name ‘EUROPASS’ refers to the common “EURO” pass between the two host countries of Austria and Switzerland. It also represents every pass the players will make on the pitch during UEFA EURO 2008. Last but not least, it signifies the co-operation among all the fans who will make their way to Austria and Switzerland for the final competition.
  2. The adidas ‘EUROPASS’ combines tradition with modernity. Its classic colouring - a white base colour with black dots – calls to mind the balls of bygone decades, yet its bonding with round dynamic elements in silver and red results in an innovative and very modern design which perfectly suits the host countries. Both countries combine tradition with creativity and a strong record of innovation in developing new products. The national flags of both countries have also been integrated into the ball design, with eight circles in a subtle silver effect. The 12 black dots contain individual graphic elements developed by UEFA to accompany the EURO logo. These elements stand for passion, friendship, action, training, fans and the winning goal, which appear as watermarks in the black dots of the adidas ‘EUROPASS’.
  3. For a copy of the photograph contact the Public Relations office.
  4. Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

    It is a member of the esteemed 1994 Group – a set of internationally recognised, research intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

    Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

    In the 2007 National Student Survey, the University was voted fourth in the UK, with 23 out of 29 of Loughborough’s subject areas being ranked in the top ten for overall satisfaction. Loughborough is also ranked in the top fifteen of UK universities in national league tables. It was named winner of the 2006 and 2007 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other university.

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