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17 November 2008 - PR 08/160

Globe design puts Loughborough student on top of the world

Charlene Mitchell, a student from Loughborough University School of Art and Design (LUSAD), has won a prestigious national competition, run by The Daily Telegraph, to create a design for the London 2012 Olympic and Paralympic opening ceremonies.

The competition offered people the chance to put forward their ideas on how Britain should portray itself to the world-wide audience of millions who will tune in to watch the start of the Olympic and Paralympic Games.

Sports fanatic Charlene (22) – who originates from Stratford-Upon-Avon and is in her final year of studying Illustration – decided to focus her designs on showcasing the Games as a national event.

“The opening ceremonies of the Olympic and Paralympics Games are defining moments, characterising how the Games and their host will be seen by the world,” Charlene explains. “After the dazzling performances in Beijing, I wanted to create something memorable for London 2012 that not only reflects what Britain is about, but also conveys the Olympic ethos of uniting nations.”

Charlene’s idea is for a large, colourful, rotating globe to be positioned in the centre of the Olympic stadium.

“The globe will act as a stage for dancers, artists and actors to perform pieces that reflect British life and culture – for instance Morris dancers, a Welsh dragon, or the Mad Hatter’s Tea Party to represent British literature and, of course, our love of tea!” she says.

For the competition Charlene also produced a short storyboard using the five Olympic rings. From their traditional formation, the rings move into an inverted ‘V’ shape, before each coloured ring turns into a discrete flock of birds. As the different coloured birds converge at the peak of the ‘V’, they intermingle to reflect all five continents coming together.

Andrew Selby, Cognate Programme Coordinator for Visual Communication, says Charlene’s achievement is well deserved. He comments: “Charlene is a real live wire, full of energy and massively excited about the prospect of London 2012. When this competition went live, we knew she would have a good chance of winning because it embodies so many values that she believes in.”

Charlene’s prize for winning the competition was a luxury night at the Ritz, followed by the chance to join in the celebrations at the Olympic Heroes Parade in London last month.

– Ends –

For all media enquiries contact:

Hannah Baldwin
Head of PR
Loughborough University
T: 01509 222239
E: H.E.Baldwin@lboro.ac.uk

Notes for editors:

Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top fifteen of UK universities in national newspaper league tables. In the 2008 National Student Survey, Loughborough was voted one of the top five universities in the UK, with 22 out of 30 of its subject areas being ranked in the top ten for overall satisfaction. It was named winner of the 2006 and 2007 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other institution.

It is a member of the esteemed 1994 Group – a set of internationally recognised, research-intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

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