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28 February 2007 PR 07/23

Zero Waste brings new Borough art

A Loughborough University student has created a headline piece of art which will be used to symbolise Charnwood Borough Council’s Zero Waste Strategy.

Chris Broughton (19) from Leicester, who is currently in his first year of a Graphic Design course at Loughborough University, created the stunning piece of art using only recycled or reclaimed materials, as part of an exhibition to represent Loughborough.

Chris explained: “I’m really pleased they have chosen my work to front the strategy. We were tasked to do something for an exhibition on Loughborough and I chose Charnwood Borough Council and wanted to link it to recycling and the 'cleaner, greener' message which they are trying to communicate at the moment.

“The fox starts running covered in rubbish, gradually losing more and more, before finishing with ‘zero waste’, so it links really well to the Council’s Zero Waste Strategy.”

The Zero Waste Strategy sets out how the Borough will move towards a goal of reusing, recycling, or composting half of our waste by 2010. Tactics detailed in the plan include the appointment of a new Waste Education Officer who will support the education, communications and enforcement measures outlined in the strategy.

Cllr Sandie Gough, Cabinet Member for Environment, said: “There is a great emphasis on waste minimization, and the Council’s efforts to encourage us all to think about how much waste we produce.

“This is a great example of us supporting the re-use of goods and links perfectly to the Strategy.”

The art has now been bought by Charnwood Borough Council as part of the Borough’s art collection, which sees various different pieces being bought throughout the year to ensure a record of art for the Borough’s future. It will now be framed in recyclable materials and mounted in the Southfield Offices, Loughborough.

Cllr Jill Vincent, Cabinet Member for Partnerships and Customer Services and Borough Spokesperson for Art, commented: “This is a great example of somebody’s rubbish being of value to another. It’s great that we’ve been able to purchase the art as it links so beautifully to our Zero Waste Strategy.”

Head of Environmental Services, Neil Greenhalgh, added: “Chris’s creation makes the Zero Waste Strategy easier to understand. The Strategy is exactly about this kind of thing and this marks the continued efforts to keep it in the public eye.”

The Zero Waste Strategy is also expected to lead to savings, estimated at more than £70,000 thanks to a new Contract Monitoring Post on the integrated refuse collection, recycling and street cleansing contract. Improving the efficiency of the service, maximising participation and minimising contamination will also generate more than £145,000.

The art announcement comes on the back of the aims of the strategy being included in the Charnwood Climate Change Declaration, which sets out commitments to tackling climate change and waste. Members of the Local Strategic Partnership – Charnwood Together are being asked to support the principles of zero waste by signing the Charnwood Climate Change Declaration.


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Notes to editors

  1. The artwork will be unveiled on Monday 5 March at 2pm in the Charnwood Museum Café, Queens Park. The artist, Cabinet Member for Environment, Cllr Sandie Gough and Cabinet Member for Arts, Cllr Jill Vincent will be available for interview. Light refreshments will be provided.

  2. Loughborough has an established reputation for excellence in teaching and research, strong links with industry, and unrivalled sporting achievement. Assessments of teaching quality by the Quality Assurance Agency place it in the top flight of UK universities; the National Student Survey ranked Loughborough in the top five among full-time students; and industry highlights the University in its top five for graduate recruitment. Around 40% of Loughborough’s income is for research, and 60% for teaching. The University has been awarded five Queen's Anniversary Prizes: for its collaboration with aerospace and automotive companies such as BAE Systems, Ford and Rolls Royce; for its work in developing countries; for pioneering research in optical engineering; for its world-leading role in sports research, education and development; and for its outstanding work in evaluating and helping to develop social policy-related programmes.

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